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Thought leadership content is the key to LinkedIn’s success, providing professional advice and insight, from your unique perspective, to help others and grow your presence.
But establishing your own thought leadership takes time and effort, and as a result, some of those with the most insightful, valuable insight never actually get to share that knowledge because of time conflicts.
If that sounds like you, then this might help. LinkedIn shared the review four myths about thought leadership which could be holding you back and how to solve them.
According to LinkedIn:
“While many professionals recognize the incredible potential of thought leadership, many have yet to start publishing their content on LinkedIn or elsewhere. In talking to customers, we discovered four common myths that prevent professionals from getting started.”
LinkedIn has broken down each of these myths in more detail herebut the infographic below highlights key obstacles and how to overcome them.