LinkedIn Publishes New Guide on Evolving Marketing Measurement

Do you want to establish a better process of monitoring marketing performances and demonstrating the real value of your marketing efforts?

This has become a big focus throughout the industry, with the development of interaction data with multiple methods for monitoring outside the last click. Indeed, enlarged conversion metrics can now be more precisely reflecting the extent of the modern trip of purchases, which are often transferred across the channel, through platforms and through applications, while people explore and consider different aspects.

That’s a focus Linkedin’s latest research reportwhich considers B2B traders develop their measurement processes to better reflect the impact of their promotional consumption.

The 27 -page guide includes a contribution of a series of marketing leaders, which each share their own notes on the best practices and approaches for modern times. You can download the entire guide here (with email report), but in this post we will look at some of the key notes.

First, the guide looks at different tracking options and metrics and how they can be applied to your marketing procedure.

As you can see in this example, the LinkedIn guide provides insight into a number of monitoring methodologies, which could provide you with guidelines about different approaches.

Each section also includes professional tips for explaining and assessing the advantages and disadvantages of different strategies, while providing notes on what suits them.

The guide also includes advice on each element and how you can apply different methodologies and approaches based on tips in each section.

There are some useful pointers here and again, additional insights from top marketing minds help contextualize information, so you can understand how exactly each element is applied (or not).

What could be useful for your approach to data and the construction of a more reflective, more precise trace of insight into the answer. What will then help lead a more precise, valuable marketing consumption, focusing on elements that really achieve results.

The guide also includes notes on Linkedin’s own monitoring and measurement capabilities and how they can help at any stage.

There are some valuable notes here, and although it will not apply to all brands (focus is B2B traders), there is an interesting food for thinking in any case, which could help you focus your efforts on the right metrics.

You can download Linkedin’s guide “Future B2B Measurement” here.