Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Linkedina Microsoft’s home company posted its own The latest earning resultswhich includes notes on Linkedin’s evolutionary performance and where he sees strength.
And you will never hit:
LinkedIn Saw “Recordful growth of engagement” Once again in the period, which is in every reporting period from dawn of time.
Well, Zora LinkedIn at least under Microsoft. Technical giant gained LinkedIn Back in 2016And since then, Microsoft included only smaller performance notes in his wider company like the one above the professional social app.
And each, except for one result in July 2020, was almost the sameNoticing the “record” of engagement. Each single quarter.
Which seems impossible, but there is not much information to continue, so it is impossible to refute or mate yourself with any data. You just have to take the word Satya and Co. to see LinkedIn a record amount of use.
But for an additional context:
LinkedIn is currently claiming over a billion “members” around the worldthe number that continues to grow every year.
Because of this, it is, because LinkedIn does not report active users, which would fluctuate over time. Reports the total number of people who have signed up for the application.
Which is a useless stature. Billion people have signed up for each large social media application. Twitter, for example, allegedly wanted to release over 1.5 billion dormant @handles Shortly after Elon Musk took over the helm.
But that does not mean that LinkedIn has a addressable audience of billion people or even close to that figure.
Indeed, based on the information we have, LinkedIn -S data on EU Use (which must be divided within DSA), we can see that at least about 40% of Linkedin’s total members are regularly reported to the application in Europe.
This would probably transfer to other regions. So, LinkedIn has only about 400 million real, active users.
I do not know why Linkedin got stuck with this metrika as a demonstration of his success, nor why it spreads it to the market. But again, members of “billion” sound better than “400 million” users, and if that’s all they have to share, why change that?
On the side of Hokey Metrics, Microsoft also reported that LinkedIn revenues had increased by 9% in the last period, and all his business elements had experienced stronger performance.
LinkedIn continued to expand and improve the advertisement of ads in the last quarter, including updated attributing adsand adding Paid Reinforcing for Personal Posts. Also still leaning in AI, guided by Microsoft’s wider partnership with Openi, with more Ai elements of help for job seekersand pushing toward “Borning Age” ties.
LinkedIn also Updated your links in organic posts last MayMaking images to review much smaller for subscribers not connected by premium, and it would be interesting to know how it affected the overall premium premium (premium subscription, you will be mentioned, especially mentioned as an element of growth in Microsoft’s examination).
LinkedIn also creates more pressure on the video content, which is the fastest growing element in the application. LinkedIn says it’s Tictok similarly immersed video feed saw 36% growth of use last yearand in that compliance, now is also testing a A larger window to reproduce video in the main feed.
Also Added a new game in the app in the last quarterAnd it reported that his basic puzzles were caught, with 80% of the games playing the game the next day.
I doubt the puzzles will ever be the main LinkedIn element, but that could be another factor that helps to contribute to that “record” engagement.
At the same time, another of LinkedIn’s engagement elements hit the engagement and the platform was forced to Remove his gold badge of the “upper voice” for contributions to collaborative articles.
The collaboration articles arise from the questions generated by Linkedin’s AI and then set by members. The main bait to contribute to such was that you can get these badges, which can help your profile stand out during the course.
But now, LinkedIdin removed them, because too much was cheating on the system. Which means that the incentive to contribute to these posts is now far less.
LinkedIn reported last March that collaborative articles saw and 4x increase in weekly contributions to the Member States in the quarter.
We hope that the engagement with its games can be opposed to that fall.
All in all, there is no crowd with Linkedin’s numbers, though the platform seems to see more engagement, especially with video content.
If you were stripped of anything from this, I would watch there, investing in the video to expand your LinkedIn presence while dealing with relevant conversations to establish more connections.