LinkedIn Rolls Out Updates to Video Presentation and Discovery

With a video content of LinkedIn (LinkedIn says video content saw 36% increase in viewing time from year to year), a professional social network today announced some New video updateswho aim to make video posts more prominent in the course and improve video detection within their different searches elements.

First, LinkedIn brings its entire screen, a vertical video screen format on the desktop, which will better reconcile its video presentation with a mobile app.

As explained LinkedIn::

“After a successful mobile ramp, we are excited to bring a module with the whole screen on the web and “video for you”. Now viewers can choose any video in a feed or inside “Video for you”, then cross your finger or click to discover more video content, whether it’s on their desktop or mobile device. “

The LinkedIn’s video display format on a mobile device is similar to Tiktor, and users can be moved up to see more videos on a unique, immersed screen. And now, LinkedIn wants to repeat that format on the web, repeating its focus on video content.

LinkedIn also tests a larger video screen in the mobile app, which he first examined December last yearAlthough it also has a new option that shows all the transmission of a member of the member to the Mini View profile.

As you can see in this example, the videos will now appear in a longer, wider frame in the main feed, which, when it touches, will take you to the video player with the whole screen. In the meantime, touching the profile of the creator from Feed will give you an overview of the mini profile, with their prominent video transmission, which again takes inspiration from the screen of the screen.

This could be a good way to encourage multiple video transmission to use video engagement while providing another way to maximize exposure to their video content.

In the same line, LinkedIn also tested a prominent monitoring option inside the video player with the entire screen.

Discovery is also the focus of this next element, and LinkedIn also wants the surface of more videos in search results.

“Now, when you use a search to know more about a particular topic, in your results in your results you will see relevant videos related to the subject.”

They also introduce a new video analytics, with information on average viewing time to help you better understand individual video performance.

Finally, LinkedIn also started some new LinkedIn learning courses to help users maximize video content:

“If you are excited to go deeper (or just start!) With your video creation on Linkedin, we have launched several new courses of nano-in-the-topic, available for access to free here. Some of the topics include: Creating a convincing video hip,, Effective editing, remodeling and improvement of video content and collaboration on video: Using LinkedIn live events. “

This could be another way to improve your video content in the app and a better understanding of the trends of video content specific to LinkedIn.

Which is worth noting. LinkedIn says that The creation of a video grows at 2x speed of other original post formats, but the above engagement data, it is worth considering whether the video corresponds to your LinkedIn marketing and an approach to the construction of the brand.

It is clear that LinkedIn wants more videos, and if you want to make the most out of your LinkedIn effort, it might be worth reconciling with that shift.