LiveRamp Introduces New Capabilities to Fast-Track Value and Boost Marketing Impact

New features of the LiveRamp Data Collaboration Platformincrease speed and efficiency and unlock immediate value from cleanrooms

SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the latest version of the LiveRamp Data Collaboration Platform, which further accelerates time-to-value for customers by empowering marketers to drive effective and insightful marketing by delivering personalized and relevant consumer experiences. The latest version of the platform enables self-service first-party identity charts, standardized queries that help customers gain instant insight through cleanroom measurements, and faster enablement and performance.

According to a commissioned study conducted by Forrester Consulting, 93% of business leaders say that data collaboration is essential for improvement across companies. As this ecosystem rapidly matures, leading brands, publishers and media networks are building their partner networks and collaborating on the LiveRamp platform. Customers use the LiveRamp platform for a variety of data collaboration capabilities, including cleanroom measurement and insights, to improve their complete marketing lifecycle and activate the world’s most extensive data-rich network.

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Leveraging the world’s most robust collaboration ecosystem, the LiveRamp platform helps customers create business value through their data and unlock new opportunities by maximizing their partner networks through partnerships. LiveRamp has worked with more than 130 brands, publishers and media networks using LiveRamp’s clean space to support cloud data collaboration through unprecedented first-party and second-party data connectivity. Collaboration partners include Ampersand, DISH, Fox/TUBI, LG Ads, LinkedIn, Pinterest and over 30 leading retail media networks.

The new platform features improve performance in the following areas:

• Instantly create a first-party identity graph to get insights and revenue through Identity Engine: Companies can more easily combine and transfer all their own first-party data back to the individual based on their own rules, cutting the complex process down to hours. This enables clients to more accurately activate, measure and optimize across all consumer experiences, leading to strong marketing ROI.
• Work faster and more efficiently to accelerate consumer insights and ecosystem activation: New platform optimizations enable customers to activate and generate insights faster across LiveRamp’s collaboration network with hundreds of partners. This now allows customers to directly activate Google Display & Video 360 PAIR (Publisher Advertiser Identity Reconciliation) via self-service.
• Accelerate cleanroom value with a new standardized query library: Brands, media networks and platforms can now unlock immediate value from their LiveRamp cleanroom investments through improved standardization, leveraging best-in-class use cases across the largest network of collaborative partners. Clients can get started with a new partner within hours, gaining instant access to insights, saving valuable time and achieving faster, more efficient results.

“LiveRamp maintains strong relationships with our customers and carefully considers their feedback, which helps us continually improve our product and deliver the results our customers need. As we continue to evolve our Data Collaboration Platform, our goal has been to push our customers’ time to value to days and even hours to help them immediately realize the transformative promise of data collaboration, make adjustments to their strategies, then achieve even greater returns. With the ability to get value in such a short period of time, customers starting with data collaboration gain significant benefits and can strengthen their collaboration networks to deliver even more value,” said Kimberly Bloomston, Chief Product Officer, LiveRamp.

Learn more about how LiveRamp can help your company increase marketing impact at liveramp.com/our-platform.

About LiveRamp

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A pioneer in consumer privacy, data ethics and corporate identity, LiveRamp sets a new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete collaboration flexibility wherever the data resides and supports the widest range of data collaboration use cases – across organizations, across brands and across its leading global network of industry-leading partners.

Hundreds of global innovators, from iconic consumer brands and technology giants to banks, retailers and healthcare leaders, turn to LiveRamp to build lasting brand and business value by deepening customer engagement and loyalty, activating new partnerships and maximizing their first-party value. data while staying at the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is headquartered in San Francisco, California with offices around the world. Learn more at www.liveramp.com.