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Magnite Strengthens Partnership with Samsung Ads to Power Programmatic Advertising on Samsung TV Plus in Southeast Asia


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Advertisers can now buy Samsung TV Plus inventory programmatically in Singapore, Philippines and Thailand through Magnite

Magnetthe largest independent sell-side advertising company, announced that it has strengthened its partnership with Samsung Ads to power programmatic ads on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time. Advertisers now have programmatic access to premium video inventory on free ad-supported streaming service Samsung TV Plus, which launched late last year in the Southeast Asia region.

Samsung TV Plus is now available on millions of Samsung Smart TVs in Singapore, the Philippines and Thailand. The built-in streaming service provides free and instant access to a wide range of live TV channels including entertainment, news, movies and more. Among the fan favorites included Myth busters, Survivors, Deal or No Deal and Red Bull TV are just some of the first channels to arrive on the new platform, with more global and local channels launching in early 2025. Through this new partnership, advertisers will have programmatic access to Samsung TV Plus’ premium and growing in-stream. inventory for the first time.

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Gavin Buxton, managing director for Asia at Magnite, said: “The powerful combination of Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia presents a significant market opportunity. Samsung is uniquely positioned to take advantage of this transformation and we are excited to expand our relationship with them. We look forward to working with Samsung to deliver results as they leverage our industry-leading streaming technology to help streamline programmatic activation of premium inventory on Samsung TV Plus.”

Alex Spurzem, Managing Director of Samsung Ads for Southeast Asia and Oceania (SEAO), added: “The launch of our FAST service as well as native and in-stream advertising in just 12 months reflects the huge opportunity we see in the region. Seven out of ten TV viewers already watch ad-supported streaming content, and our FAST service gives advertisers a new way to reach this audience. As Samsung TV Plus scales, Magnite will play a key role by being programmatically available to brands and agencies in many Southeast Asian countries.”

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We’re Magnite (NASDAQ: MGNI), the world’s largest independent advertising sales company. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display and audio. The world’s leading agencies and brands trust our platform to access secure, high-quality ad inventory and execute billions of ad transactions every month. Based in bustling New York, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore and down in Sydney, Magnite has offices in North America, EMEA, Latin America and Asia Pacific.

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