Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Aman Sareen, CEO of Aarki, talks about the future of martech and precision goal-based marketing in this martech interview:
________
Hi Aman, tell us about yourself and more about the Aarki platform?
Thank you for having me! I am Aman Sareen, CEO of Aarki. My journey in marketing and the technology industry has been driven by a passion for using data and artificial intelligence to solve complex problems. At Aarki, we focus on providing innovative AI-based solutions that drive revenue growth for mobile app developers. Our platform combines a proprietary AI engine with deep behavioral insights, enabling marketers to engage audiences with precision and scale in a privacy-first world. With billions of contextual bidding signals processed in real-time, our platform offers unmatched targeting and performance optimization capabilities for clients worldwide.
Walk us through Aarki’s new feedback targeting solution and how it enables marketing?
The Post-Back Targeting Solution is a revolutionary step in AI-based retargeting. Built on Aarki’s proprietary AI platform, powered by its team of data analysts in a controlled AI approach, Post-Back identifies and engages high-value user cohorts that traditional targeting methods often miss. Using our advanced deep neural network, we assign propensity scores to users and unlock insights from subtle engagement signals. This allows marketers to effectively re-engage users, with data analysts guiding AI with a supervised approach to achieve optimal results. The solution increases ROI by improving the identification and segmentation of valuable cohorts, delivering a reported 20% ROAS increase in real-world campaigns. It allows marketers to focus on strategic growth and monetization, while Aarki’s supervised AI does the heavy lifting.
What do you think most marketers get wrong when targeting campaigns today?
Many marketers rely too much on obvious signals of intent and overlook other user behaviors. Balancing personalization and privacy can lead to campaigns that are either too general or too intrusive. In addition, the lack of integration between data statistics and actionable strategies reduces the effectiveness of campaigns. Our Post-Back solution addresses these issues by capturing subtle user signals and improving cohort creation for more effective targeting.
Marketing Technology News: MarTech Interview with Andrew Pascoe, VP of Data Science Engineering @ NextRoll
How can today’s marketers make more use of AI as they strive to achieve personalization at scale and as they strive to effectively retarget past consumers?
Artificial intelligence enables marketers to analyze large data sets in real time and uncover insights that might otherwise be missed. It helps achieve personalization at scale by identifying user behavior patterns and dynamically segmenting audiences. With artificial intelligence, retargeting becomes more precise. Add human supervision to guide the AI further, and redirection reaches an even higher level of accuracy. Solutions like Post-Back capture subtle engagement signals and predict user intent, while guided AI ensures campaigns are data-driven and aligned with broader marketing goals.
What excites you most about the state of mart today?
The rapid advances in AI and machine learning within martech are incredibly exciting. From predictive analytics to real-time campaign optimization, the tools available today enable marketers to achieve levels of efficiency and personalization previously unimaginable. The move to privacy-first solutions is another pivotal development that balances user concerns with the need for effective targeting. Additionally, the integration of AI with martech platforms to streamline workflows and automate complex processes is changing the way marketers approach everything from audience segmentation to creative optimization.
Can you highlight more about the best mart platforms from the global scene that have piqued your interest of late and why?
- Aarki’s own platform has been at the forefront of combining AI and behavioral data to drive real-time decision making.
- Trade Desk continues to impress with its emphasis on connected television (CTV) and open internet ecosystems, responding to a shift in consumer focus.
- Applovin, while our competitor has done an amazing job of bringing performance marketing to the fore and becoming the most valuable Adtech company (besides Meta and Google). Their focus on ML in finding the right users for different verticals is commendable.
Marketing Technology News: Headless vs Hybrid Content Management Systems – Which is Right for You?