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Mattela company behind the brands like Barbie and Hot Wheels, has announced a partnership with OPENAI to enter artificial intelligence technology (AI) into its products.
According to a Openii statementThis collaboration will lead to new toys and tools on AI driveGiven that the first product will be launched by the end of 2025. Mattel will also start using Chatgpt Enterprise in his teams to help with product design and other creative tasks.
The goal is Make toys more interactive and offer new types of experiences,, According to Bloomberg. For example, classic games like a Magic 8 Ball or UNI could react in real time, or characters like Barbie can come to life through voice features or digital tools.
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Josh Silverman, a chief clerk of the Mattel franchise, said that each Mattel product was made to entertain and inspire and that AI could help them reach more people in new ways. Although the first product based on AI will mix physical and digital elements, the details have not yet been shared.
Partnership also gives an Open and the Path to the Entertainment IndustryWhile Mattel continues to grow beyond toys in movies and digital media. The upcoming hot wheels based films and Polly Pocket are part of that expansion. However, Mattel noted that he did not teach his rights on Mark.
In addition, Brad Lightcap, OPENAI CEO of OPENAI, said that Mattel provides tools that can increase creativity and help improve their business as a whole.
Since many customers of Mattela are young children, both companies specified that they will carefully pay attention to privacy and content that matches the age.
On June 10, Meta announced that he plans to launch an AI unit focused on the development of “superintelligence”. What is it? Read the whole story.
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