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Medallia Appoints Mark Bishof as Chairman and CEO


Former Qualtrics COO and Clarabridge CEO brings extensive and proven industry expertise to accelerate growth and innovation

The company announces other key executive meetings

Medallia, Inc.a global leader in customer and employee experience, announced the appointment of Mark Bischof as Chairman and CEO. Bishof brings more than 40 years of experience leading private and public software companies and extensive industry experience as the former Chief Commercial Officer of Qualtrics and CEO of Clarabridge. Bishof is succeeded by Mike Lipps, Thoma Bravo Operating Partner, who will remain on Medallia’s board of directors.

“I am honored and excited to lead Medallia, a true pioneer with an extensive history and depth of personalized enterprise experience data.”

“I am honored and excited to lead Medallia, a true pioneer with an extensive history and depth of personalized enterprise experience data,” said Bishof. “Medallia has always been a customer-centric and forward-thinking company that strives to help businesses deliver on their brand promises and deliver exceptional experiences. As our industry landscape continues to evolve, and with the support of a world-class investor like Thoma Bravo, we have significant opportunities for long-term growth and to extend our industry leadership.”

Bishof most recently served as strategic advisor and chief commercial officer at Qualtrics following its acquisition of Clarabridge. Under Bischof’s leadership, Clarabridge has transformed from a customer experience text analytics business to a leader in conversational AI. Prior to that, he served as CEO of Flexera Software and held leadership roles at Macrovision, IBM, Crossworlds Software and Deloitte Consulting.

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“We are thrilled to welcome Mark to Medallia and look forward to working closely with him to strengthen and grow our business and platform,” said Lipps. “He is an outstanding and proven leader with a strong track record of exceeding ambitious goals and managing complex challenges. We are well positioned to succeed in this next phase of our story and are ready to take ownership of our future and deliver differentiated value to our clients.”

“For over 20 years, I have had the pleasure of working with Mark and seeing his outstanding leadership in action,” said Orlando Bravo, founder and managing partner of Thoma Bravo. “In a sector poised for transformation, we see an incredible opportunity for Medallia and are excited about this next phase of growth supported by Mark’s leadership and the world-class team he has assembled.”

In addition to Bishof, Sid Banerjee has been named chief strategy officer. As the former founder of Clarabridge, Banerjee has been at the forefront of innovation in customer experience technology for over 20 years. He will lead the development of Medallia’s AI innovation agenda and work closely with clients driving transformation in their organizations.

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Medallia also announced the following key executive appointments:

  • Bas Brukx was appointed CFO. Brukx joins from Therapy Brands, where he served as CFO. He previously held CFO roles at Clarabridge and Allego.
  • Ram Ramachandran was appointed Chief Transformation Officer. He was most recently President of CareJourney and previously served as Clarabridge’s Chief Technology Officer.
  • Karl Knoll was appointed General Counsel. He previously served as General Counsel of Clarabridge and was previously a partner at Womble Bond Dickinson.
  • Jamie Hunter has been appointed Chief of Staff and Head of Corporate Development. Most recently, she worked as an operations director at Emburse.

“I am excited to bring together these seasoned industry leaders and combine them with the Medallia team and long history of innovation in customer experience and artificial intelligence,” said Bishof. “The world is changing, and our vision is to accelerate our clients from CX-based surveys and signals to AI-based conversations and automation, enabling them to compete more effectively and gain greater share and delight from their customers.”

“I want to thank Mike for his leadership and making sure it’s a really seamless transition for us to get to work,” said Scott Crabill, managing partner of Thoma Bravo. “I look forward to working closely with Mark, Mike and the Medallia team to drive even greater innovation and value for their customers.”



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