Meta Announces Initial Test of Ads on Threads

It may not have reached a billion users yet, but the target has decided to start ads on threads anyway, with initial testing to start Selected users/brands in the USA -ui Japan.

As explained Target::

“As of today, a small number of advertisers will test ads in threads to help campaigns to continue reaching the community of growing threads. Companies will be able to expand their existing targets of advertisement campaigns – without the need for creative or additional resources – simply confirming the frame in the adater manager. This can help companies come up with more people to multiple places in the meta family of applications and can improve advertiser results.”

I mean, no one was really surprised, right?

Meta initially suggested that the ads launch in threads would not look like Until the application reached a billion userAlthough the formats of the ad with the initial threads were observed in testing in August last year. Some advertisers also noticed that Threads appeared as an option for accommodation at the AdS manager, so the target seemed to move a bit in that direction.

And with threads now to 300 million active users per monthAnd gaining significance, it seemed inevitable that ads would come.

It could be short before some expected/hoped, but ads always came, but we all had a pretty good sponsored posts like this in social feeds so far. Right?

With that in mind, I am not sure that the target must in such a enthusiastic way to push its messages:

“People come to the target for personalized experience that helps them discover the companies and content they love – ads are a key part of enabling that.”

Yes, that sounds like something that the head of the Meta sales would declare the motivational team for sale of ad, while the head Threads Adam Mosseri also noted:

“We will closely monitor this test before spreading it spreads, with the aim of advertising on threads to get in place where they are as interesting as organic content.”

It probably won’t happen, although I respect the endeavor and the ethos you are trying to sell it to users. I don’t think anyone will buy it, but it’s cool that you want to lean against the concept that ads are actually good, and people will like them again this time.

Although we are again, we are all adapted to promotions and we all know that they are part of modern web experience. So I doubt that in any case, there will be a significant return blow.

In the meantime, advertisers will be on threads for advertisers’ BShown in METE’s proven ADS systems ”, and as a target of notes, you will easily expand your existing Facebook and IG campaign on topics through a affirmative frame in your campaign.

The target also expands its Inventory filter For threads of advertisements, which will allow advertisers to control the level of sensitivity of the organic content that their ads appear. ”

Finally, users will also be able to control the ads they see in the application, if they choose, and in a combination, these additional measures should allow greater control and relevance of the audience.

And with threads on the way to surpass the X as a social app in real time, Threads ADS will like many brands, and there will be a great demand for the latest bulletin product. Which will ultimately bring more money to the company, as a director Mark Zuckerberg Promise of $ 65 billion in spending on AI projects this yearHe’ll need him.

That, by itself, could be a justification for the target of withdrawing the trigger to Threads advertisements earlier than expected.

Regardless of the logic, it is another consideration of ads for your planning, and you can expect the target to move to set ups to the advertisements available in multiple regions.