Meta’s Reality Labs Beat Sales Targets by 40% in 2024

Although many remain unconstitutioned about Meta’s pressure on the next level, including VR and Metaves, statistics do not lie, with Meta’s CTO Andrew Bosworth, which today shares with the staff which is the target reality labs division, which is responsible for VR and AR, exceeded all sales and use goals for 2024..

Reality Labs was viewed as a sink of money for a company, with Meta’s investments in your next level projects Exceeds $ 50 billion in the last four years. But the target is that it is an investment in his future and his market dominance in the years to come.

And now, that’s the beginning of payment because of his expense.

According to Bosworth, reality labs has increased sales for 40% in 2024, with The popularity of their targets for banning air helping to accept its advanced products.

Ray Ban Metas got Significant upgrade early last monthJust on time for Christmas, with Meta Ai chatbot now integrated into glasses, and available in Hands-free-free mode, while now it offers a real-time translation, along with other functions of video reproduction and sound reproduction.

Demand for glasses to ban air the target has already been exceeding production Before this release, with additional functionality, related to the wider AI hype, helping to increase adoption and push the sale more than expected.

And the meta has high hopes in the device, and the CEO Mark Zuckerberg noted that he expected the glasses at the end Superiors phones as a key connective mediumby becoming “and Next main technological platform. “

And by going to the numbers, it may be right, while the sale of a Quest VR headset also got an incentive in the Christmas period, with the Horizon application Reaching the top of the free applications ladder at Apple’s App Store Store -Au USA -ui UK.

It’s still very early in the cycle and the target was transparent in designing Decades of adoption for your Grand Metavesse vision. But we begin to see how the first foundations are locked, and advanced functionality provides valuable usefulness for everyday lives of many people.

It may still be too far to bet, but it becomes more clear that AR glasses will be a key connective tool and that VR will offer significant new opportunities.

At the same time, the target also brings some changes in its control structure to support its increasing focus of products, which will also become more consideration because moving in AR glasses.

In internal memory, Bosworth announced several new meetings.

As he reported Business Insider::

“As part of change, Brent Harris, Vice President of Meta’s Weables Business Group, and Brett Vogel, Vice President of Marketing Products and Metavesse Company, and the Marketing product team will now work under the Main Marketing team, Alex Shultz. Colan Sewell, VP and the General Revenue Officer in Real Laboratorys, together with his sales employees, will now report the target of partnership and business development, Justin Ozofsky. Alessio Sanfilippo, vice president of analytics in real laboratories, will directly sign up for Bosworth. “

Changes have been stored with increased income from their VR and ar products, which are expected to significantly increase by launching new models of his headphones, and AR glasses over the next few years.

According to Bosworth:

“Now that the industry is set in the categories we have defined, we will have to use the target -full power to win what follows. This means that our market goes to the market must have a close alignment throughout the company.“

In many ways, this is a key point of fold, with the first seed of the next stage to show a promise, and more recent technologies, such as AI, accelerate adoption. Indeed, the ability to have a permanent Ai companion could be the first key outlet for meta’s goggles to ban air, which will soon be available in New models satisfy different cases of use.

As such, this could only be the first phase of the next great pressure, which will show the meta -O’s big plan in a new light.