Microsoft Clarity launches Google Ads integration

Now you can directly link campaign performance to user behavior, bridging the critical gap between ad spend and engagement metrics.

The new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic is interacting with your website, potentially improving ROI on ad spend.

Key features:

• Direct link to Google Ads account.
• New advertising focused dashboard.
• Campaign-specific engagement metrics.
• Intent tracking by campaign.

details. The new dashboard provides insight into engagement metrics for each Google Ads campaign, as it displays real-time tracking of user post-click behavior.

Advertisers will have full integration with existing Clarity features such as heatmaps and session recordings.

Why we care. Microsoft Clarity’s Google Ads integration finally bridges the gap between ad spend and actual user behavior, showing exactly how users from specific campaigns interact with their websites after clicking ads.

This visibility allows you to optimize ad campaigns and landing pages based on actual user engagement data, not just conversions, potentially improving ROI by identifying which campaigns are actually driving meaningful interactions versus those that are just generating clicks.

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Between the lines. The move positions Microsoft Clarity as a more serious competitor in the analytics space, especially for advertisers looking to optimize their Google Ads campaigns.

First time seen. This update was first brought to our attention by Josh Silverbauer today LinkedIn as he expressed excitement about “the ‘Intent’ section that shows engagement by campaign!”:

What to watch. How this integration may evolve to include other advertising platforms and whether Google Analytics will respond with similar features.