Microsoft Launches Multi-Format Campaigns for Audience Ads

In pursuit of maximum performance campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads.

This new feature allows advertisers to create a single campaign that seamlessly integrates different ad formats, including native, display and online video ads.

After launch, multi-format campaigns for Audience ads are available globally and are now the default selection when creating a new ad campaign for an audience.

Advantages of multi-format campaigns

The new campaign type has several advantages for advertisers, including:

• More cohesive campaign management: Now you only need one audience ad campaign for different ad formats for display, native and video ads. Previously, you would have to set up different campaigns for each ad format.
• Easier budget management: You can manage your campaign budget and optimize it across different ad formats within a single campaign.
• Constant flexibility: The ability to create separate campaigns for different ad formats still exists, giving your account the flexibility you need to optimize for your goals.

How to set up a multi-format campaign

To use multi-format campaigns, you must select a campaign objective of any of the following:

• Drive conversions
• Generate leads
• Build brand awareness

You will then select “Audience” as the campaign type.

During the campaign creation process, you can choose different types of ad formats. You can choose just one or all three ad formats, depending on your means and goals.

Once you’ve created your first ad format, you’ll scroll down and select “continue” or “Save and create another ad” to create additional ad formats within the same campaign:

Once you’ve created all of your ad formats, you’ll follow the rest of the normal campaign steps, such as:

• Objectives and locations
• Budgets and bidding strategies
• Ad group settings

Create a more cohesive campaign to drive results

This update reflects Microsoft Ads’ commitment to evolving its platform to meet the needs of modern advertisers.

Offering a simplified, flexible solution for combining ad formats, Microsoft makes it easy for advertisers to reach audiences through different channels without the complexity of managing multiple campaigns.

It’s especially useful for advertisers with smaller budgets who want to use audience ads, but don’t have the budget to set up three different campaigns just to use each ad format.

For advertisers looking to maximize effectiveness and deliver cohesive messages across native, display and video ads, multi-format campaigns provide an innovative solution.

Will you try multi-format campaigns in 2025?