Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business

Concierge-led services combined with world-class data and AI-powered tools will deliver unmatched solutions for customers

Muck Rack, a leading provider of award-winning PR software built for how businesses work, announced that it has acquired Ruepoint, a leading global media intelligence company, to deliver even more robust professional services through curated monitoring, insights and insights that inform PR and communications decisions and strategy. The purchase follows the September 2024 acquisition of social media platform Keyhole, which rounds out Muck Rack’s comprehensive and integrated platform.

The acquisition combines Ruepoint’s industry expertise, seasoned content enhancement capabilities, and measurement and insights services with Muck Rack’s world-class data and AI-powered tools. Customers who opt for the new enhanced media intelligence services as part of their Muck Rack subscription will leverage the deep industry knowledge of the Muck Rack and Ruepoint teams and the best technical ingenuity of both companies to inform strategy, monitor market competition and demonstrate PR impact. on business results.

“In a media environment where there can be a glut of new platforms and fast news cycles, Ruepoint serves as a guiding light that illuminates the way for brands to navigate the noise,” said Greg Galant, co-founder and CEO of Muck Rack. “By integrating Ruepoint’s expertise with Muck Rack’s innovative tools, we empower our customers to set a clear direction for effective PR strategies.”

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Muck Rack’s concierge-led media intelligence services are available as an add-on offering within the Brand Premier subscription package, simplifying the PR workflow and delivering the right results to clients, faster and more efficiently. New solutions include:

• Curated Monitoring: Comprehensive, curated global media monitoring across print, digital, TV and radio, summarized and enriched by a team of editors and delivered via email, API integration, portals or business intelligence software.
• Executive Digests: Custom reports and media reviews tailored to inform specific business audiences, from the C-Suite to Public Affairs to Legal.
• Measurements and insights: Consulting services with quantitative and qualitative earned and social media measurement and evaluation, summarized with graphical and narrative reports and interactive dashboards, designed to provide actionable insights on trends, campaigns, media impact and reputation to measure effectiveness and impact PR strategy.

“We built Ruepoint on the belief that editorial expertise combined with robust data can reveal powerful insights that demonstrate the real business impact and value of PR,” said Kevin Fagan, co-founder and CEO of Ruepoint. “Joining forces with Muck Rack, an established leader in PR software, is a natural next step to amplify our mission. Together, we will offer global brands a deeper understanding of their media performance and the confidence to act decisively as they adapt to new challenges and opportunities.”

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“We are committed to providing not just information, but actionable, people-driven insights that enable communicators to achieve meaningful business results,” added Raina Lazarova, Ruepoint Co-Founder and COO and Global Chair of AMEC, the International Association for Communication Measurement and Evaluation. “Muck Rack’s cutting-edge technology and global reach, combined with Ruepoint’s content management rigor and personalized approach, will create a truly unrivaled offering of unified media coverage. We are excited to help customers navigate the evolving media landscape and achieve their strategic goals with greater clarity and impact.”

Built from the ground up in-house and powered by the best data in PR, Muck Rack uses the latest in artificial intelligence and machine learning to monitor more than 600,000 media outlets worldwide and more than 3.5 million articles daily across TV, print , digital, podcasts, newsletters and social media. Based on the most accurate and reliable data in the industry, its Dashboards tool offers results-based templates for measuring five key areas of media relations, including media impact analysis, brand reputation statistics, competitive analysis, relationship summaries and outreach performance.

The acquisition of Ruepoint comes at a time of rapid growth and financial success for Muck Rack. In September 2024, the company acquired social media listening company Keyhole and will soon incorporate social listening into its software to help customers understand how social media and news work together in the broader media ecosystem. The company received its first-ever institutional equity investment of $180 million in 2022 and remains founder-controlled, majority-owned and profitable.