Netflix Doubles Down on Generative AI With Adverts in the Middle of Streams

Streaming Media Juggernaut Netflix has announced plans for the use of generative AI to implement interactive ads for subscribers within the current on its platform.

According to a report in an industrial publication Media Play NewsNetflix plans to implement the generative AI through its Midroll and pause of ad format, starting next year.

Streamer, who launched his Internal advertisement platform earlier this year, said He has worked on more “creative” ads from his internal team, thanks to the use of a new advertising technology he still works on.

Trade paper Hollywood reporter They reported that a new advertising product would use a generative AI to connect copies of advertisers and ads with relevant programming at their service.

Ads will be limited to subscribers at the most affordable Netflix level, which uses a model supported by ads launched in 2022. There are currently 94 million subscribers At this level around the world, out of 300 million total Netflix subscribers reported In his Q4 2024 he earned.

Amy Reinhard, president of Netflix Advertising, claimed that Netflix subscribers “paid so much attention to Midroll ads as many shows themselves.” She added That Streaming Service has a “most interesting audience anywhere”, and subscribers who support the ad spend an average of 41 hours a month on the platform.

Decipher He addressed Netflix for comment and will update this article if they answer.

This is not the first use of the company’s generative AI; Earlier this month he announced a partnership with a Creator Openi for Development AI -drive search feature This will allow viewers to ask for personalized recommendations using a natural language.

Advertising and AI

Like many creative industries, advertisers faced the appearance of the generative AI and its implications.

For example, British Emiter ITV Generative AS AS PRODUCTION SERVICE intended for “advertising more affordable small businesses.” Last year BBC announced that he plans to use AI for Create marketing materials For the scientific-fantastic show “Doctor Who”, only leave them On the eve of the viewer complaints.

Netflix plans to perform new a-gear ads 2026. In all countries that offer their subscription plan that supports the ad.

Expect to see a lot of tests before that, like Netflix goals double your revenue from ads 2025.