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Courses taught by programmatic experts from KINESSO, LG Ad Solutions, Tinuiti, Philo and H/L, among others
The Honors Council program brings together rising industry leaders to collaborate and create value across the supply chain
Nexxen, a global, flexible ad technology platform with deep expertise in data and advanced TV, has announced the launch of Nexxen U, a first-of-its-kind, global education program for linear, Connected TV (“CTV”) and digital convergence. from buy-side and sell-side experts from KINESSO, LG Ad Solutions, Tinuiti, Philo and H/L, among others.
Another component of the program is the Honors Council made up of rising industry leaders spanning agencies, brands, publishers, platforms and broadcasters including KINESSO, Tinuiti, Assembly, Philo and H/L. The board aims to create cross-market connections and shape Nexxen’s product roadmap to create unique value for clients within the company’s end-to-end platform.
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In 2024, Nexxen surveyed CTV and digital buyers and found that while increasingly tasked with programmatic holistic planning across linear, CTV and digital, 56% of buyers feel that the programmatic linear component, including addressable, they have no knowledge. and linear based on the data. Only 37% feel “very comfortable” building a programmatic linear, CTV and digital video schedule. A surprising 48% said they were only able to devote one hour or less to studying per week.
The outcomes designed by Nexxen U for students range from the confident ability to create cross-channel media plans that address identity, media waste and measurement issues to an intermediate understanding of the current state of the industry, including challenges, opportunities and solutions for advertisers. as a sales side view. Courses are complemented by exclusive research reports, guides, SME interviews and webinars.
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“Finding the right resources to learn about converged linear, streaming and digital is as fragmented as the media space itself. With so many of our buyers focused on linear and CTV, we saw an opportunity to build an affordable, centralized digital destination that allows buyers to control converged media for their campaigns,” said Kara Puccinelli, Chief Customer Officer, Nexxen.
“Holistic campaigns are critical to scalable audience engagement tailored to audience behavior, but this comes with inherent complexity,” said Peter Parisi, VP of Address Strategy and Activation, KINESSO. “KINESSO is committed to simplifying and unifying our clients’ media, data and measurement – and having an education-focused partner like Nexxen enables us to do so while moving the industry forward.”