Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market

Marketers are shifting their ad investments to streaming. However, the majority of time spent with ads continues to occur in a linear fashion. Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies buy TV. And as spending takes place in a fragmented environment, he shares how Nielsen simplifies this complexity for buyers and programmers.