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Octopusa leading B2B platform for social media management, employee engagement and social listening, announced its latest integration with Looker Studio, formerly known as Google Data Studio, a powerful business intelligence and data visualization tool. This new integration enables B2B marketers to create customized dynamic reports that simplify monitoring social media performance while ensuring accuracy and compliance with privacy regulations.
With Looker Studio, Oktopost users can seamlessly download their social media analytics and consolidate social data with other marketing and business metrics into a customizable dashboard. By centralizing reports, teams gain a holistic view of social media activity, enabling them to automate reporting, optimize workflows, and align efforts across marketing and sales teams. Integration removes data silos and transforms fragmented social metrics into strategic intelligence that supports data-driven decision-making. By providing a unified view of social performance alongside broader marketing and revenue KPIs, Looker Studio enables marketers to refine go-to-market strategies, measure campaign impact with greater accuracy, and align social initiatives with business growth goals.
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Oktopost empowers B2B organizations to grow and drive lasting business value through social media by empowering employee voices, streamlining content creation and delivering actionable insights. The Oktopost platform provides advanced social media insights and analytics, enabling B2B marketing leaders to drive business outcomes such as web traffic, lead generation, revenue growth and brand trust.
“Unleashing the power of data has never been more important, especially as today’s B2B marketers must deliver clear and measurable business impact from their social media investments,” said Daniel Kushner, CEO and co-founder of Oktopost. “Our integration with Looker Studio removes the mundane and time-consuming task of consolidating classified data for reporting and replaces it with the ability to generate reports with combined data, empowering teams to make informed business decisions.”
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Looker Studio is a self-service business intelligence tool that enables users to explore, visualize and analyze data by creating customizable and shareable charts and graphs with just a few clicks. With the ability to connect to more than 800 data sources, Looker Studio enables teams to consolidate their data and make informed decisions quickly and efficiently. Known for its user-friendly design, Looker Studio is widely used by organizations to bring clarity to complex data sets and drive smarter strategies.
This integration builds on Oktopost’s continued momentum, following recent innovations including its AI-powered social tools and Advocacy Gamification Engine. These enhancements reinforce Oktopost’s leadership in the marketing landscape and its commitment to equip B2B organizations with purpose-built solutions that seamlessly connect social media efforts to measurable business results.