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Opening the Gates: Make market research anyone’s game
Per Bolt Insight
- Qualitative research
- Online qualitatively
- Quality mobile
- Agile qualitative research
Once upon a time, market research was seen as the “VIP section”. It was exclusive, expensive and unavailable to anyone who wasn’t on the guest list. The big brands held the keys to the kingdom, leaving the smaller players to fend for themselves.
But times are changing. Doors open, quality market research becomes available to everyone, and secret handling is not necessary!
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Unlocking market research for everyone
A long-standing industry myth is that market research is only for large companies. Cost and complexity alone have historically limited access to industry giants, while smaller brands have been left to creative navigation and faith.
But now the barriers are breaking down and market research is becoming more accessible to companies of all sizes.
Gone are the days when it took huge resources to understand customers. Now businesses with modest budgets can get deep, actionable insights with just a few clicks.
Whether it’s launching a new product, researching consumer behavior, or testing advertising strategies, today’s platforms make sophisticated research accessible to everyone.
Leveling the playing field
So how is this shift possible? The answer lies in ease of use and reduced costs. Gone are the days when conducting significant research required a team of experts or a hefty budget. What used to take weeks in traditional research can now be accomplished in days, thanks to advances in automation and artificial intelligence.
By streamlining the process and offering simple setups, these platforms allow companies to define their audience, set goals and start a research project that delivers insights in a fraction of the time and cost.
What traditionally required extensive resources is now affordable, allowing companies of all sizes to access cutting-edge research without breaking the bank.
Furthermore, companies no longer need their own data to launch targeted projects. The platforms find the right respondents based on certain parameters, creating an experience that is easier than ever.
More than accessibility, today’s market research technology is about intelligence. With real-time data analytics and customizable conversation capabilities, platforms can tailor questions and interactions based on answers, allowing deeper dives into the issues that matter most to each business.
We call this the adaptive approach “Quality in measure”, which allows researchers to engage large groups with the same depth as traditional one-on-one qualitative studies.
It’s like having an experienced market researcher on call to guide your team to insights that drive success. These solutions enable ‘Qual at Scale’ in multiple languages and countries, all available 24/7 — a must in an increasingly global and fast-paced market.
A new era of insight
The future of market research is not only bright… it’s wide open!
Today’s platforms open the door to insights, allowing companies of all sizes to compete on a more level playing field. Even smaller brands can now collect data that was once only driven by the biggest in the business.
The guarded methodologies of traditional research agencies are evolving into transparent step-by-step processes that give users full control and information at every step.
As this new chapter unfolds, the question is no longer whether a company can afford market research, but whether it can afford to do it. The era of affordable, intelligent market research is here, transforming the game for everyone from startups to industry leaders.
About BoltChatAI
BoltChatAI
BoltChat AI is an AI-powered qualitative market research tool for conducting AI-moderated interviews and providing reports within 24 hours.
Author
Hakan Yurdakul
With 15 years of experience in marketing strategy, brand positioning and product development at Unilever, Hakan Yurdakul is the CEO and Head of Strategy at Bolt.