Outbrain Completes the Acquisition of Teads

The combination creates an Omnicannel Outcome Platform for open Internet

• This combination will combine two leaders of open Internet categories and create a unified Omnicannel platform, which brings results from branding to performance on all screens, including CTV, mobile and web. The new company will operate under the name Teads.

• The Union creates one of the largest open Internet companies, with combined advertising spending approximately $ 1.7 billion (FY24) reaching $ 2.2 billion.

• The company will unify two of the richest contextual and interest data on the open Internet and drive the advanced AI prediction module to optimize the results of the advertiser.

• The CEO of Outbrain, David Kostman, will act as the CEO of the Combined Society, with Jeremy Arditi and Bertrand Quesada, the former General Director of Teads, took over the role of co -chairwoman, the main business director of America and International.

• Both companies preliminarily report combined gross profit Ex-TAC ​​in the amount of $ 623 million and modify EBITDA in the amount of $ 230 million in 2024 including $ 65-75 million from estimated synergies¹.

• A transaction value of approximately $ 900 million consisting of $ 625 million in cash and $ 43.75 million.

• Altice, the sale of shareholder Teads, will nominate two out of a total of 10 members of the board.

• Outbrain provides selected preliminary results for the fourth quarter, in accordance with the previously issued instructions in Outbrain’s November 2024, and selected preliminary results for Teads and a combined company.

Outbrain Inc. It announced the closure of its acquisition Teads after receiving all the necessary regulatory approval. Both companies combine their relevant branding and performance offer and create the Omnicannel Outcome Platform for Open Internet and will operate under the name Teads.

The new Teads will create one of the largest optimized supplier routes on the premium open Internet, focusing on the interconnection of curatorial, exclusive media environments with increased creative experiences based on data. The company’s combined offer will be strengthened by proprietary predictive outbrain technology and AI optimization. It will provide merchants to use a single partner to achieve specific results in every step of the marketing path – offers unique ways to combine advertising solutions from consciousness to sale. The combined data set of the company’s data will supply extended contextual, audiences and purchases based on purchasing and combine CTV experiences with digital moments to increase measurable results.

“I’m very excited about this new chapter on our way.” This transformation fusion creates a company that directly solves a large gap in the advertising industry: the scalated end-to-end platform, which can manage results, from branding to consideration to purchase, ”said CEO David Kostman.

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“Together we are creating an extraordinary new company and combining the best of the deep knowledge of both organizations in Omnicnel video and performance advertising. The new TEADS mission is to manage a lasting value with an offer inviting merchants to expect better results, media owners expect sustainable value and consumers expect increased experience. I want to thank teams Outbrain and Teads that promoted the main categories of advertising and have built leading global companies for more than ten years. It is their innovation and determination that brought us to the moment and will bring us to new heights, ”added Kostman.

President and Chief Sales Director, Jeremy Arditi, added: “We are determined to create a solution that will take advantage of the unused opportunity for open Internet and allow all its voters to prosper. We believe that by preferring beautiful creative experiences, trust and transparency in the media and providing meaningful results, we can create a stronger ecosystem that provides value to all. ”

“Merging between Teads and Outbrain makes a strategically great sense.” We are looking forward to exploring the new possibilities that provide us in a new and interesting way to achieve our audience, to achieve a full solution of funnel and better business results, ”said Sital Banerjee, global integrated media leaders, performance marketing and BMI management in Lipton teas and infusions.

Upon completion of the combination, they will offer new Teads to clients and partners:

• Exceptional reach on a large scale, across exclusive environments
  • 96 percent of the Open Internet Publiky reach*
  • Number One The most direct delivery path as the Jounec is evaluated **
  • Direct access to 10,000 media environment
  • Connected to the TOP 4 OEM and several of the best streaming applications unlocking access to 50 billion CTV monthly advertising opportunities, including unique inventory CTV Homecseen
  • Ownership Relationships on the Person with premium editorial characteristics around the world and providing access to incremental stocks and providing extensive audience interest and knowledge of involvement

• Creatives built for results
  • Beautiful creative solutions based on data designed to connect the brands of the brand throughout the marketing funnel-ode CTV after and off the editorial
  • Proven impact from unique experience, with 74 % higher attention for unique CTV Native Creative
  • Strategic joint business partnerships with more than 50 of the most premium brands in the world

• Predictive technology driven by AI
  • Proprietary prediction engine, cultivated more than 18 years or more to lead the performance results, each minute was 1 billion predictions
  • 4 billion signals processed every minute through AI and machine learning
  • 50 live models AI

• Extensive Omnichannel Graph Expanded at the Teads Omnicannel Graph Foundation
  • The Omnichannel Teads Omnicannel (OG), a proprietary tool expanding the context and ability to focus the audience into the CTV environment will be further extended by Outbrain’s involvement, interests and conversion data
  • Extensive data signals feeding the audience on the screens, including:
    • 130,000 articles scanned per minute
    • 500,000 CTV programs enriched with data per month
    • 1 billion connection and context signals processed every minute