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Briefly
- PSG confirmed that he holds Bitcoin on his balance sheet, becoming the first major sports club to treat BTC as a treasure trove.
- This move shows that the PSG strategy aligns with a young global fan base and is indicated by moving from short-term crypto promotions such as NFT and fans token.
- Through the PSG Labs, the club plans to support the startups of Bitcoin and help them spread globally, expanding their role from brand to the builder in the cryptocurrency ecosystem.
Paris Saint-Germain became the first major sports club to publicly confirmed the posture of Bitcoin as part of its treasury, just days before competing in the UEFA Champions League final.
“We took our fiat reserves and we actually highlighted Bitcoin,” said Pär Helgosson, head of PSG LABS, at the Bitcoin 2025 conference in Las Vegas on Thursday. “We still have one in our books. And as one of the biggest clubs in the world, we are the biggest player in the sports ecosystem we do.”
PSG’s move breaks from the book of most sports clubs, which have been stuck in short-term cryptocurrenth experiments like NFTS and ventilation tokens.
Decision on treatment Bitcoin The treasure strategy of PSG strategy is to position itself as a “New Generation Club”.
“More than 80% of our fans base is actually under the age of 34,” Helgosson remarked. “That means we’re about next, just like Bitcoin.”
While the crypto fans and NFTS had a moment during the last run, PSG launched its Own fan token on socios and Mettered Ai-Generates NFT Posters through Crypto.com.
The club, which has more than 550 million fans globally, now uses that reach PSG laboratories.
Founded last year, Global Venture Platform aims to incubing bitcoin ventures and help them increase their business.
“We will launch with you, list with you, pick up with you,” Helgosson said. “We’ll help you find that global market.”
At the same conference, officials of Pakistan announced plans establish a national Bitcoin reserveMarking the shift in the way governments and institutions approach BTC as part of a long-term financial infrastructure.
The largest cryptocurrency in the world is traded $ 106,113, which is lower by 1.6% in the last 24 hours, according to Coingeckoko data.
Paris Saint-Germain will face Inter Milan in The UEFA Champions League finals This Saturday in Munich.
Edited Sebastian Sinclair
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