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Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Perion Network Ltd., The leader in the field of advanced technology solution for the complexity of modern advertising announced the appointment of Stephen Yap as the new Chief Revenue Director of the Company.
As a 17 -year -old Google veteran, YAP was responsible for the development, launch and commercialization of Google platforms and led its sales and operation for more than seven years. He also founded Google Data and Measurement Platforms, starting with Google Analytics Premium. During the seven years since the management of this business, YAP was responsible for global sales, business development and commercialization of Google Manager, spectators, data studio and assignment solutions. Previously, YAP worked as a DoubleClick sales director and holds Boston College in psychology.
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Tal Jacobson, CEO of Perion, said: “Since Perion turns into a marketing and advertising platform, I cannot think of a better qualified person that would lead our commercial efforts around the world than Stephen. It brings a lot of expertise from its time on Google, where he worked directly on her leading marketing platforms focusing on global strategy, adoption and growth with brands and agencies around the world. ”
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Stephen added: “I am excited to join in this decisive time in our industry to Perion. When we switch to the marketing of the driven AI, the need for increased efficiency, transparency and connection and perion is uniquely located to lead this transformation. Perion technology will seize advertisers, agencies and retailers to create real omnicanel strategies and allow brands to achieve full potential and satisfying consumers’ needs. ”