Pinterest Highlights Key Color Trends for 2025

Want to keep your content fresh and relevant in 2025?

This will help. Today, Pinterest launched its second annual “Pinterest palette,” which provides an overview of key color trends in the app, based on research conducted for her Pinterest predicts list of trends.

As he explained Pinterest:

“The Pinterest palette offers marketers inspiration fueled by what more than half a billion Pinners search, save and buy each month. Our in-house creative and insights teams worked hand-in-hand to map trends and color clusters of Pinterest Predicts against the platform’s first-party Pin color data. By looking at actions like rescues, we were able to see which colors drive engagement over time.”

The report identifies the colors most likely to resonate with audiences this year, and the Pinterest team narrowed it down to five key hues.

Each color gets its own overview, which includes pin examples, hex codes, and a list of tags associated with that shade.

The report looks nice, which probably means that Pinterest has chosen the colors well and they seem fresh and vibrant, even if a bit Christmassy.

“Brands can use the colors that shape the coming year for mood boards, product launches or creative campaigns. For example, health-focused spice brand Primal Kitchen referenced Pinterest Predicts and Pinterest Palettes for its Colorful Kitchen Tour last year. Combining the 2024 Pinterest palette with core brand colors, Primal Kitchen has launched new “predicts inspired” dipping sauceskitchens” appear in three big cities.”

That’s one way you can capitalize on this insight, while it could also give you the spark of inspiration you need to refresh your branding efforts for the coming year, with trendy color tones to match your audience.

Or you could opt for something completely different, which might also be in line with your customers’ interests. There are no set rules here, but it’s worth checking out the color trends on Pinterest and considering what they might mean for your branding efforts in 2025.

You can download Pinterest’s “2025 Pinterest Palette” report. here.