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Pinterest has announced a new campaign in honor of the month of Black History, which pays tribute to the influence of black fashion creators.
Called “Adapted”, a new campaign aims to point out that black creators have changed the wider fashion industry.
https://www.youtube.com/watch?v=VGHM9ourzr0
The campaign also underlines that Pinterest played a role in empowering creatives.
As explained by Pinterest:
“Since its inception, Pinterest has served as the main destination for tailoring your taste and couring of inspiration from creatives around the world. This February, Pinterest aims to show how black fashion forms heritage, urging everyone to move on their own style on the platform. “
As part of the campaign, fashion editor and stylist Ronald Burton III She shares his thoughts about key fashion trends and shifts, “illustrating that black style and generational and transformative.”
In addition to the video review, and Pinterest will also show black creatives and figures in the application throughout the month, pointing out Different ways in which they add their personal flair to their clothes.
The campaign will also get top billing on Pinterest Profile Storewhere Pinterest It will also focus on the influential blacks in black ownership that people can detect in the application.
This is a good way for Pinterest to pay tribute to the history of the black creators and shows the role they played in wider fashion trends, at the same time highlighting the upcoming brands and designers in the application.
And with Pinterest playing a key role in detecting products for many users, it could meet a lot more people with these creators.
Pinterest will highlight black creatives throughout the month.
