Precision AQ Launches Navigator365™ Matrix, an Advanced Platform for Identifying Digital Opinion Leaders to Activate and Amplify Brand Messages

The latest addition to Navigator365 Omnichannel Family Products Transforms How Life Sciences Science Cooperates with Digital Influenced through action knowledge and strategic activation

Precision AQThe leader in the management of life organizations through the complexity of the commercialization of the product and the authorization of access to drugs changing life for all, announced the launch of Navigator365 Matrix, Advanced Digital Vinus LEADER (DD) identification platform to help LIFE Sciences maximize their clinical and scientific sending of messages. Part navigator365 Omnichannel Family, the platform uses the proprietary digital amplification index (DAI) to identify and engage the best DOns in different therapeutic areas.

Healthcare workers (HCP) spend an average of 2.5 hours every day by collecting and sharing scientific information on digital platforms. This created an increased need for life sciences to combine the right voices in the digital environment. Navigator365 The Matrix meets this need to evaluate millions of digital interactions in almost real time. The platform identifies the DOLLs, which are influential and in accordance with the clinical and therapeutic goals of the brand, ensuring that the most relevant voices in the digital space share relevant messages.

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“Precision AQ has a deep understanding of the landscape Dol and we saw first hand disconnecting between information pharmaceutical companies to provide online health care providers,” he said Mark UrbanEVP, control partner, Precision AQ. “HCP relies on trustworthy voices within their peers network and navigator365 Matrix bridges this gap in a way that no other platform on the market is currently. ”

With its advanced analytics, navigator365 Matrix not only identifies key influencers, but also offers brands a comprehensive tool for focusing the right digital voices across various medical specialties.

“Navigator365 The Matrix exceeds the simple number of followers using our proprietary digital amplification index (DAI) to quantify the influence of peer-to-peer on reach, relevance, resonance and rhythm, ”he said,” Doug RanahanVP, Product Management, Precision AQ. “This unique ability goes through digital noise, allowing LIFE Sciences to identify and participate with the leaders of digital views who truly drive moving conversations in their therapeutic areas. In the ever more competitive digital landscape navigator365 Matrix ensures that your brand connects with the right voices and intensifies your clinical message and achieves measurable, meaningful results. ”

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Key features navigator365 Nut:

• Digital Reinforcement Index (DAI): Proprietary algorithm that measures the range, relevance, resonance and rhythm of digital activity to determine the DOLS with a significant influence, not just with a large number of followers.
• Insights in real time: Watch and measure digital conversations around therapeutic areas, brands and scientific conferences, allowing brands to modify their real -time strategies.
• Benchmarking competition: It provides insight into the scientific share of voice versus competitors, allowing the brands to stay forward on the rapidly developing market.
• Customizable search criteria: Custom searches to involve knowledge gaps through highly targeted digital initiatives and to engage DOLLS more efficiently.

Navigator365 The Matrix provides a smooth key solution to determine the most influential Dols across digital platforms-not needing no extensive settings. Pruning digital noise sees LIFE Sciences to focus on Dol, which are actually located to intensify their clinical messages and control meaningful and measurable wiring.

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