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RainFocus' Latest Data Integration Solution with Adobe Enables Better Alignment Between Sales and Marketing and Events - adtechsolutions

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RainFocus’ Latest Data Integration Solution with Adobe Enables Better Alignment Between Sales and Marketing and Events


Increased events that accelerate growth and demand | RainFocus

The new solution enables data captured in Adobe technologies to inform event recommendations and customer engagement for greater personalization

RainFocus™, provider of a next-generation event marketing platform, announced Destination Connector, a new data integration solution with Adobe. This solution seamlessly connects data from the Adobe Experience Cloud with RainFocus and aligns real-time customer behavior from sales and marketing activities throughout the year with records of attendee journeys. This creates more personalized event experiences, accelerated customer acquisition and greater customer loyalty.

The Destination Connector complements the Source Connector, an Adobe integration solution that RainFocus announced in 2023. The Source Connector maps RainFocus’ behavioral data to the Adobe Experience platform, creating a holistic view of the customer and attendee journey so you can make informed sales and marketing decisions. With Destination Connector, these customer profiles can be streamed back into RainFocus as attendees to drive personalized event journeys and streamline the acquisition process.

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“Through our partnership with Adobe, we’re taking a true omnichannel approach to marketing,” said JR Sherman, CEO of RainFocus. “The Destination Connector, coupled with the Source Connector, enables two-way communication between behavioral event data and sales and marketing activities. It influences end-to-end decision-making that impacts customer engagement, retention, and acquisition, and streamlines workflows. This constant feedback loop makes every customer touchpoint more meaningful and memorable.”

RainFocus has been working with Adobe on their action portfolio for over six years. The company first announced its technology partnership with Adobe in 2023, when it became an Adobe Platinum Partner and worked together to enhance customer journeys for joint clients. Last year, the RainFocus event marketing platform powered Adobe Summit, a Digital Experience Conference that hosted more than 10,000 in-person and virtual attendees, more than 250 sessions and more than 140 sponsors. RainFocus was recognized as ISV Partner of the Year for Technology Innovation at the 2024 Digital Experience Partner Awards held at the Adobe Summit.

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“B2B CMOs and CROs are increasingly focusing on first-party data as a strategic asset, further underscoring the need for real-time connectivity to valuable data sources and destinations such as the event marketing channel,” said Stephen Ratpojanakul, senior director of digital strategy. group at Adobe. “Access to unified, real-time customer data drives personalization at scale and leads to demonstrable increases in line share, faster deal cycles and better win rates.”

RainFocus also recently integrated with Adobe Acrobat Sign to simplify the tasks of speakers, exhibitors and attendees. The integration creates dynamic contracts with pre-populated information based on attributes in RainFocus, simplifying the process of creating contracts for the event organizer and signing contracts for the event attendee.

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