Report Looks at Optimal B2B Outreach Strategies in 2025

What are the key challenges for B2B marketers in 2025 and how are others looking to overcome them?

That’s the focus the latest survey report of the company Soprowhich includes responses from over 400 senior B2B decision makers, along with data from 97.9 million emails, to provide some key takeaways and guidance to help you with your expansion strategy.

You can download the full Sopro report “The State of Research 2025”. herebut in this post we will look at some of the key notes.

First of all, the report looks at the key challenges for B2B sellers:

As you can see, lead generation remains the biggest focus for most, while reduced budgets at lead firms have made it harder to stand out and win business.

And while AI tools can help with reach and improve response (the report also shows that B2B marketers are increasing their spending on marketing tools and services), getting to that starting point is still difficult, requiring improved outreach and approach tactics.

What the report also explores, including how B2B customers prefer to be contacted:

How to format your contact messages:

And when to send:

These are valuable notes, worth considering in your strategy, and could significantly affect your open rates.

At the very least, it might be worth experimenting with them and taking these additional variables into account when planning your approach.

The report also includes insights into prospecting and how B2B sellers find information about potential customers:

Although there are more specific notes about the language you use in your outreach messages that can help generate a better response.

There’s some good information here that could better inform your strategies, or at least give you something else to think about when planning your B2B marketing approach.

And while nothing is 100% prescriptive, it’s worth considering what drives success for others and what might appeal to your target audience.

You can download the full Sopro report “The State of Research 2025”. here.