Reputation Expands Platform to Deliver Deeper Customer Insights and Greater Business Impact

Reputationa global leader in reputation performance management, has announced a strategic expansion of its platform and introduced powerful new features designed to improve feedback data sources, increase the dimensions of data tracked and ultimately uncover hidden insights in the complex consumer journey. Platform enhancements enable businesses to bridge the widening gap in brand perception by gathering data from multiple feedback channels, leveraging advanced analytics and artificial intelligence for more comprehensive insights, and taking real-time actions that impact the consumer experience.

“Our expanded, improved platform represents a significant leap forward in how businesses can understand and leverage their brand reputation in real time.”

The product update is supported by an improved platform infrastructure that is designed for unmatched speed and scalability. Recognizing that traditional feedback mechanisms are overly reactive and delay businesses’ ability to influence consumer experiences that happen every second, Reputation has launched a future-ready architecture built to manage massive amounts of real-time data from an ever-increasing number of resources. Built on the latest AI technologies, the platform adapts to today’s demands while anticipating tomorrow’s challenges, ensuring businesses have the insights they need to innovate and thrive in a dynamic marketplace.

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“Our expanded and improved platform represents a significant leap forward in how businesses can understand and leverage their brand reputation in real time,” said Joe Burton, CEO of Reputation. “With these exciting new features, we’re providing companies with a powerful insights tool that ultimately empowers executives to discover what their customers are saying about them and take action that impacts the operational goals that matter to them.”

The latest features further expand Reputation’s multi-dimensional approach to reputation management with three key features that deliver significant business value:

• Local search statistics allows organizations to capitalize on the investment Google has made in local listings products. With this feature, Reputation Business Listings users can find out which search terms lead to more listing engagement, understand competitive and geographic trends, and improve their local SEO strategy.
• Item-level feedback it allows brands to collect another dimension of survey data that can better determine the products or services that have the greatest business impact. Questions are tailored to interact with consumers, providing a more personalized experience for survey participants and yielding more relevant and useful feedback.

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• AI Reputation Manager is the first of its kind designed to help businesses take control of their brand presence in the rapidly evolving AI-powered search landscape. With 75% of consumers using AI-powered tools like ChatGPT for discovery and decision-making (Forbes), this first-of-its-kind tool enables companies to uncover real-time insights into how their brand is perceived. By sending targeted queries and analyzing the sources influencing AI-generated results, businesses gain unparalleled visibility and actionable information that can proactively shape their online reputation, address misinformation, and maintain a competitive edge in the era of AI-driven search.

With these new features and more, Reputation elevates reputation management to a strategic level for businesses navigating the rapidly evolving digital landscape.