Retail’s Big Show Convention in New York

parcelLaba leading post-purchase experience platform, announced the launch of pL Copilot and AI Email Editor at the NRF 2025: Retail’s Big Show Convention in New York. These two game-changing features are designed to transform the way retailers manage and personalize their post-purchase journeys. Copilot and AI Email Editor are raising the bar for retailers who want to be at the forefront of the industry while creating experiences that create customers for life.

“Retailers operate in a rapidly changing environment where customer expectations and operational requirements are rapidly evolving”

pL Copilot is a powerful AI assistant that helps teams optimize customer communications and touchpoints, identify and improve operations, and drive innovation. By providing real-time insights and programmatic guidance, pL Copilot enables retailers to unlock their full potential – without the need for technical expertise. pL Copilot is integrated directly into the parcelLab platform and provides teams with natural language-driven real-time support to easily optimize workflows and customer journeys. With actionable insights, personalized recommendations and automatic access to extensive developer resources, parcelLab Copilot accelerates decision-making and operational efficiency – all while empowering teams to take full control of their post-purchase experience. pL Copilot brings expertise from parcelLab’s extensive knowledge directly into the platform, enabling retail teams to tackle everything from creating personalized post-purchase updates to optimizing operational workflows with confidence.

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parcelLab’s AI email editor uses the power of AI to automate and personalize email communications, ensuring every message is impactful, localized and on-brand. Regardless of what updates retailers plan to send to their customers, these features will enable retailers to provide highly customized and seamless services across markets and languages.

AI Email Editor, paired with pL Copilot, takes post-purchase communications to the next level. With built-in instant translation into over 160 languages, AI Email Editor ensures consistent messaging across global markets – whether it’s an order confirmation or an exception notification. Retailers can effortlessly engage diverse audiences and create a truly localized experience that strengthens customer loyalty and builds trust, no matter where the customer resides.

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“Retailers operate in a rapidly changing environment where customer expectations and operational requirements are rapidly evolving,” said Giles Whiting, CEO of parcelLab. “Together, PL Copilot and AI Email Editor enable retailers to unlock new levels of efficiency, innovation and customer satisfaction. By providing intuitive, automated solutions for workflows and post-purchase communications, parcelLab enables retailers to deliver exceptional experiences that create customers for life.