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Seasoned AdTech Executive David Simon Joins Mobivity’s Board of Directors, Bringing Knowledge and Expertise to Accelerate Growth of Connected Rewards


Mobility Holdings Corp., a developer of innovative technology that leverages the broad appeal of mobile games to transform retail and brand offerings into powerful customer engagement tools, announced the appointment of David Simon to its board of directors.

A 20+ year veteran of the ad technology industry, Simon brings a proven track record of delivering successful go-to-market strategies and driving revenue growth across globally recognized organizations. Concurrent with David Simon’s appointment, Dennis Becker resigned from the board; Mobivity is grateful for Dennis’ dedication and wishes him the best in his future endeavours.

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Simon’s distinguished career includes leadership roles across adtech, including his current role as CEO of Growth Initiatives at Moloco, developing new market areas for their machine learning technology. Prior to that, he served as Chief Revenue Officer at Fyber, leading high-growth initiatives that grew revenue from $100 million to $500 million during his tenure. His work as a partner at Jounce Media and vice president of video content and syndication at AOL further reflects his expertise in aligning media offerings with strategic brand objectives.

“David’s extensive adtech background and proven ability to drive go-to-market success make his addition to Mobivity’s board of directors a key move,” said Bryce Daniels, president of Mobivity. “As we continue to expand our Connected Rewards platform, David’s advice and experience will help us unlock its full market potential. We are excited to benefit from his strategic leadership as we advance our mission to transform the way brands engage their customers through mobile games.”

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Expressing his excitement at joining Mobivity’s board, Simon said: “I am honored to be joining Mobivity during such a dynamic period of growth. The Connected Rewards platform is uniquely positioned to bridge the gap between mobile gaming and retail engagement, and I look forward to working with the team to drive innovation and deliver exceptional value to brands and consumers alike.”

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