Snap Launches AR Lenses and Content Partnerships for Super Bowl LIX

Snapchat announced Some new activations for Super Bowl LixIncluding themed lenses, a dedicated content of the creator and more.

First, as usual for most major events, Snap launched new lenses to help users participate in a wider celebration.

As you can see in these pictures, Snap will offer a series of digital blankets for NFL fans in the application, including lens jersey, virtual football helmets and more.

All of these lenses will be housed in a consecrated “Super Bowl ar Bar and lens collection ”, in which it will contain all themed supplements.

With all that, Snapchat will power digital blankets in the game itself, in partnership with the NFL.

“The NFL will integrate Snapchat Cam at Caesars Superdome in New Orleans, making it the second super Bowl host stadium containing Snapchat’s extended reality technology. Following your successful debut At the Allegiant Stadium in Las Vegas for Super Bowl Lviii, Snapchat Cam will re -improve the fans engagement through the immersed ar. Throughout the game, the NFL will place fun lenses to attend fans, including a custom helmet with the thematic helmet New Orleans Super Bowl, as well as helmets Eagles and Chiefs to encourage a common sense of excitement throughout the crowd. “

This also becomes a new trend in sports covering, and the hosts themselves use Snap digital layers to improve the fans engagement. Which also serves as a good promotion for Snap’s ar options.

Snapchat also partner with NFL for The official “NFL X Snapchat Creator Program”, which will see a series of Snap Stars who attended a big game to cover various aspects of events for Snap audiences.

“Creators, including Katie Austin,, Ross Smith,, Jack Mancusoand Blago Wilson He will capture and share his unique perspective through the contents of the stories published and in the center of attention, giving Snapchatters a whirling view of all actions. They will also revive the magic of enlarged reality using innovative AR lenses created in partnership with NFL, providing fans an exciting new way to experience the game on their channels. “

It is a big state blow to Snap, entering more exclusive content in the app, but to research shows that 80% Snapchatter In the US, it plans to adapt the game, it makes sense, both for Snap and for NFL, to get involved in that audience.

Finally, Snapchat will also host a number of thematic content throughout Super Bowl Week, while it will also show the highlights of the super bowla in real time, the content behind the scene and more.

Snapchat’s predominantly young, very engaged audience has a clear slope according to trendy topics, and sport is another key focus for engagement and sharing. As such, it is a good move for Snap to lean into the Super Bowl and give more ways for users to deal with the event.

Snap’s Super Bowl Activation are now live in the app.