Snappy Acquires Covver, Redefining Global Gifting With AI-Powered Personalization and Swag Expertise

The strategic acquisition strengthens Snappy’s leadership in global giftware, swag and corporate stores, fostering innovation and delivering unmatched personalization.

Eleganta leading global gifting company, announced the acquisition of Covver, a breakthrough platform specializing in swag, corporate commerce and point-based recognition solutions with key features based on AI-driven personalization. This strategic acquisition underscores Snappy’s commitment to innovation, enhancing its product suite with personalization tools, expanding its branded merchandise expertise, and creating a seamless, scalable platform for meaningful global giving.

Expanding Swag expertise and corporate store solutions

With this acquisition, Snappy will expand its presence in the high-demand swag and corporate store market, offering businesses a comprehensive gifting and branded merchandise solution. Covver’s innovative technology, including a vendor-agnostic swag marketplace, a global visual mockup generator, and an AI-driven personalization engine, simplifies custom design and improves scalability. Combined with Snappy’s global gift ecosystem, these capabilities enable businesses to deliver high-quality swag and branded merchandise while streamlining workflows and creating a powerful platform for meaningful employee and customer engagement.

“Covver’s expertise in swag and corporate store solutions perfectly complements Snappy’s proven track record of delivering exceptional gifting experiences at scale,” said Hani Goldstein, co-founder and CEO of Snappy. “Together, we’re creating a unified platform that simplifies how businesses approach gifting across the marquee, corporate stores and branded merchandise, while continuing to deliver the joyful, personalized experiences that Snappy is known for.”

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Transforming gifts through personalization and innovation

Covver’s capabilities include a global catalog of integrated magnifier suppliers and a seamless corporate store solution with built-in point-based recognition systems. These features will expand Snappy’s existing offering, expand its offerings and accelerate efforts to meet growing customer demand for flexible and customizable solutions.

Covver’s AI-driven personalization tools allow businesses to automatically create personalized designs at scale with individual names, departments or milestones, taking the gifting experience to new heights. This combination, coupled with Snappy’s global gifting platform, enables businesses to create impactful connections through meaningful and personalized gifts.

“We’re incredibly proud of what we’ve built at Covver,” he said Roee HemedCEO of Covver. “By joining forces with Snappy, we unlock new possibilities for our customers, including expanded product solutions and the ability to leverage Snappy’s trusted gifting platform. Combining our innovative technology with Snappy’s robust platform will deliver unparalleled solutions that enable businesses to leverage AI-driven personalization to strengthen their culture and foster meaningful connections.

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Key benefits

• Expanded reach and expertise: Snappy’s integration with Covver creates a single platform for swag and branded merchandise on a global scale.
• Customization driven by artificial intelligence: Combined with Snappy, the Covver platform makes it easy to create personalized swag tailored to individual recipients, increasing engagement and enjoyment.
• Hassle-free fulfillment: Covver’s visual mockup generator seamlessly integrates with any vendor, simplifying workflows, increasing flexibility and ensuring scalable swag fulfillment.
• Brands on request: Items are customized only on claim, giving customers a wider choice without the upfront cost.
• Advanced expertise in point donation: Covver’s points-based recognition programs add a new dimension to Snappy’s offerings, meeting the needs of companies looking for flexible employee and customer reward systems.

“This acquisition represents a significant milestone in our journey to reshape the future of gifting,” said Goldstein. “By combining Covver’s innovative technology with Snappy’s trusted platform, we’re delivering smarter, more scalable solutions that help businesses foster connection and show gratitude in powerful new ways.”