Social Media Ad Spend by Platform [Infographic]

We all know that Meta is the big champion in social media revenue shares, but how dominant is Zuck’s social behemoth when it comes to ad intake and how do other platforms stack up?

That’s the focus this visualization from A visual capitalistwhich compares social media ad spend among the major players.

Data is based on social media ad spend in the first half of 2024, using data from app intelligence providers Sensor tower. So there may be deviations in the current time period and each app also has other sources of income. But advertising is where they make most of their money, making this an indicative overview of where they currently stand.

An interesting look at the state of the game. You can read more in Sensor Tower’s “State of Digital Advertising Report”. here.