Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
A survey in the second quarter of 18 conventional news channels recorded 1,116 bitcoins (BTC) Stories and measured sentiment at 31% positive, 41% neutral and 28% negative, according to Bitcoin analysis of the company’s perception.
The data reveals a significant abyss between media focused on financing, which is largely covered by the market and heritage that rarely deal with them.
Sparse
The perception counted two bitcoin articles in Wall Street Journal, 11 in the Financial Times and 11 in the New York Times. These sums watched each financial title in the sample and even lagging behind the general medium stores.
The audience that rely on these newspaper intelligence newspapers has not received almost any information about the asset that overcome the wide indexes in the quarter. The report has described this mismatch as the “editorial risk of blind points” because institutional investors can set up their portfolios decisions on incomplete information.
High -volume trade channels led to more unconstructive coverage. Forbes produced 194 Bitcoin’s stories with a positive to negative ratio of about 1.8: 1. At the same time CNBC published 141 items in 2.5: 1; And Fortune handed 117 pieces that leaned slightly positive.
These outlets focused on adoption metrics, stock exchange funds (ETF), allocation of the cash register and the economy of mining and the presentations of bitcoins more as a viable macro assets than for a novelty.
Negative framing clustered elsewhere. Independent started 45 stories with a negative tilt of 2.3: 1, while Fox News and Barron’s brought smaller volumes, but similar skepticism with a focus on crime, violation of cyber security and volatility of prices.
Perception grouped coverage into three narrative blocks: enthusiastic adoption (Forbes, CNBC), deliberate minimalism (WSJ, FT, NYT) and persistent skepticism led by traditional general interest.
Information asymmetry
According to the report, divergence matters because digital assets with large capital are now trading with liquidity comparable to some G-10 currencies and have cleaned the volumes of records during the quarter.
Asset managers who only monitor low volume publications can omit regulatory development, funds’ data data, and corporate treasury shifting that high -volume cohort documents in almost real time.
The message concluded that the distribution of coverage creates risk and opportunity: The risk of institutions that depend on the lack of channels and opportunities for readers who follow stores that carefully monitor the market mechanics.
With the sentiment and counting of stories quantifiable every quarter, portfolio teams can compare the media exposure against price action and adjust their sources of information accordingly.
