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Another year, another remarkable contribution to the advertising industry. Check out what we think is in store for 2025 below.
IN
Fragmentation of brand safety
Out
Industrialization of brand safety
IN
I’m talking to Bluesky
Out
Talking threads
IN
Publishers flock to Bluesky
Out
The exodus of publishers from X
IN
Advertisers increase the number of threads
Out
Advertisers avoid X
IN
SPO-driven by quality
Out
SPO-driven ads
IN
Agency managed marketplaces
Out
Agency sales counters
IN
Concerns about how many third-party cookies remain in Chrome
Out
Don’t worry, there will be no third-party cookies in Chrome
IN
Wondering if ad tech IPOs will make a comeback in 2025
Out
Are you wondering if 2024 is the return of ad tech M&A?
IN
Dismissal of chief diversionary officers
Out
Hiring Chief Diversion Officers
IN
SSP betting on selected offers
Out
SSP bets on SPO trades
IN
BTV suppliers brokering Trade Desk trade
Out
Intermediary SSP Trade Desk
IN
The antitrust reality of Google
Out
Google antitrust Schadenfreude
IN
Brands profess conservative values
Out
Brands espouse liberal values
IN
Retail media networks are pushing for growth
Out
Retail media networks are pushing ROAS
IN
Platforms engage in curation
Out
Advertising technology is involved in curation
IN
Lawmakers go after AI platforms
Out
Lawmakers are going after ad-funded platforms
IN
Creators become entrepreneurs
Out
Creators become consultants
IN
Creators (still) bemoan platform payouts
Out
Creators bemoaning platform payouts
IN
Creators reject algorithms
Out
Creators rely on algorithms
IN
Snapchat subscription FTW
Out
Snapchat ads FTL
IN
Musk is suing advertisers
Out
Musk tells advertisers to screw up
IN
Publisher-friendly AI platforms
Out
Social platforms divorcing publishers
IN
Buying programmatic ads through an SSP
Out
Buying programmatic ads through DSP
IN
A-political CMO
Out
Political CMO
IN
Esports spring
Out
Winter esports
IN
Saudi investment in esports
Out
VC investment in esports
IN
The Trump Administration vs. Meta
Out
The Biden administration versus Google
IN
Netflix turn on live sports
Out
Netflix turn on ads
IN
Retail media networks creating advertising technology
Out
Retail media networks buying ad tech
IN
Publishers complain about commercial offers from AI platforms
Out
Publishers complain about commercial offers from technology platforms
IN
Brands’ conspicuous silence about the threat of Google’s breakup
Out
Conspicuous silence from brands about Google’s plans after the use of cookies
IN
Mainstream media
Out
Mainstream media
IN
Agencies dealing with the CFO client
Out
Agencies dealing with the purchase of clients
https://digiday.com/?p=562755