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Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the decline in traffic from Google Search. And he shares how The Verge is looking to maximize the value of its new subscription tier by selling its signed-in audience directly through the Vox Media Concert marketplace.
Contribution The Verge says pubs need to get real information about Google search changes appeared first on AdExchanger.