TikTok Shares Tips for Valentine’s Day Campaigns

With the holiday season now behind us (well, at least for some of us), it’s time to start planning your approach to the major events of 2025, with Valentine’s Day being one of the first big occasions on the content calendar.

And TikTok wasted no time in sharing Valentine’s Day Planning Guidewith a series of notes and tips on how to make the most of your opportunities leading up to the event.

According to TikTok:

“Valentine’s Day is a big deal on TikTok, with 77% of users across the EU celebrating the occasion and 55% of users saying Valentine’s Day is important to them. Early momentum builds as early as December, which means your brand should aim to get a head start in your Valentine’s Day campaigns to capture the hearts of TikTokers who are eager to buy.”

TikTok’s guide to planning Valentine’s Day is only short at 9 pages, but it’s packed with information and notes. You can download the guide yourself here (along with email signup), but in this post we’ll look at some of the key takeaways.

For one thing, TikTok provides an overview of the timeline for your planning, showing when TikTok users start thinking about shopping for Valentine’s Day.

As you can see, some people are quite excited about the day of love, and their plans begin to form 6 months before, although most do not start planning until a month before the day.

The guide also highlights additional Valentine’s Day planning trends and hashtags to help drive engagement.

According to TikTok:

“When it comes to shopping for Valentine’s Day, TikTok users don’t forget to treat themselves as well as share the love with their friends and family. In fact, 17% of gift givers buy for both their partner and someone else, while many are turning Valentine’s Day into a moment of self-love, using hashtags like #SelfCare and #TreatYourself to celebrate.”

There are also notes on the expanded ways in which TikTok users want to engage with the event and different thematic projects that are resonating.

Finally, TikTok includes more specific tips on planning a Valentine’s Day campaign, as well as guidance on where to research your audience, case studies, and more.

It’s a practical guide that includes loads of insight to help you plan.

And while you’re probably still coming to terms with the fact that we’re now in 2025, when you do, it might be worth taking a look and considering your approach to the year’s first big sales push.

You can download TikTok’s Valentine’s Day Marketing Guide (with Email Signup) here.