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As the US prepares to decide the fate of TikTok, users are turning to alternatives such as RedNote, a Chinese app that quickly shot to the top of the US Apple App Store.
The looming ban on TikTok, driven by national security concerns about its Chinese parent company ByteDance, has also raised concerns about the future of other Chinese-owned apps.
RedNote, known as Xiaohongshu in China, combines photos, short videos and text posts into a dynamic platform with channels like “follow”, “explore” and “nearby”. While it shares some similarities with TikTok, RedNote offers unique features such as community building tools and integrated shopping. The app, owned by Shanghai-based Xingyin Information Technology, is not directly affiliated with ByteDance. However, its Chinese origin could still subject it to scrutiny under the same legislation aimed at TikTok.
Experts point out that the law enabling the TikTok ban gives the executive branch the power to classify a country as a “foreign adversary” and ban apps originating from it. Since China is already considered a foreign adversary in this case, the way is open for similar actions against other Chinese apps such as RedNote, WeChat, and ByteDance-run platforms such as Lemon8 and CapCut. However, lawmakers behind the bill have made it clear that its primary focus is TikTok and its sister apps, leaving the future of other apps uncertain.
Despite these concerns, RedNote has become a haven for American TikTokers, many of whom are urging their followers to join as a form of protest. Some see the shift not only as a change of platforms, but also as a challenge to the US government and Meta, which is benefiting from TikTok’s absence through increased reel usage. RedNote, which debuted in 2013 as a shopping platform, now has more than 300 million monthly active users and has reportedly earned more than Last year’s profit was 1 billion dollars.
A look at RedNote’s “Explore” page reveals a mix of English and Chinese content that promotes cultural exchange as users adapt to the platform. Many refer to themselves as “TikTok refugees” and share memes about their transition. This humor reflects both dissatisfaction with the political background and a willingness to embrace new digital spaces.
Meantime, High Court is considering whether to force a ban on TikTok or demand that ByteDance sell its US operations. A decision expected by Jan. 19 could set a precedent for how other applications are treated under similar laws. Meanwhile, some users are boycotting Meta platforms, while others are exploring alternatives such as Lemon8. However, Lemon8, as a product of ByteDance, may also face scrutiny in the future.
As Sunday approaches, TikTok users await the Supreme Court’s decision with uncertainty. RedNote has emerged as a leading alternative for now, but its long-term safety against similar bans remains unclear in this evolving chapter of social media history.
Are you interested in how leading global brands can discuss similar topics in person? Learn more about Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.
Labels: Social media, tiktok
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videoheroes.tv, 212692, RESELLER, 064bc410192443d8
rubiconproject.com, 25060 , RESELLER, 0bfd66d529a55807
appnexus.com, 12976 , RESELLER, f5ab79cb980f11d1
sharethrough.com, K5WDGAsP, RESELLER, d53b998a7bd4ecd2
smartadserver.com, 3964, RESELLER
pubmatic.com, 161018, RESELLER, 5d62403b186f2ace
adform.com, 3016, RESELLER
lijit.com, 483304, RESELLER, fafdf38b16bf6b2b
pubmatic.com, 161344, RESELLER, 5d62403b186f2ace
contextweb.com ,562794,RESELLER,89ff185a4c4e857c
improvedigital.com, 1805, RESELLER
video.unrulymedia.com, 170071695, RESELLER
criteo.com, B-064322, RESELLER, 9fac4a4a87c2a44f
openx.com, 559792583, RESELLER, 6a698e2ec38604c6
onetag.com, 601a5990b7f5cf7, RESELLER
tappx.com, 42024, RESELLER, 9f375a07da0318ec
sonobi.com, c58cf86903, RESELLER, d1a215d9eb5aee9e
e-planning.net,ea9874674191f1ff, RESELLER,c1ba615865ed87b2
freewheel.tv, 1601610, RESELLER
loopme.com, 11694, RESELLER, 6c8d5f95897a5a3b
sonobi.com, ac6f1a9ded, RESELLER, d1a215d9eb5aee9e
themediagrid.com, B8N9YH, RESELLER, 35d5010d7789b49d
gumgum.com, 15835, RESELLER, ffdef49475d318a9
thebrave.io, 1234750, DIRECT, c25b2154543746ac
appnexus.com, 12061, RESELLER, f5ab79cb980f11d1
media.net, 8CU9B72O6, RESELLER
inmobi.com, ef083d721beb4c0f8776ced01e262c03, RESELLER, 83e75a7ae333ca9d
rubiconproject.com, 24752, RESELLER, 0bfd66d529a55807
adyoulike.com, 994b7b4e03898048761c7110f11e56c2, RESELLER
loopme.com, 11561, RESELLER, 6c8d5f95897a5a3b
video.unrulymedia.com, 3881266972, RESELLER
richaudience.com, q3KyMB36ue, RESELLER
freewheel.tv, 1601388, RESELLER
lijit.com, 273050, RESELLER, fafdf38b16bf6b2b
33across.com, 0010b00002MptSLAAZ, RESELLER, bbea06d9c4d2853c
admixer.net, b0411519-d717-49e1-9051-eaf1cb5280b0, DIRECT
inmobi.com, 61d733c3779d43e590c51c8bc078e10c, RESELLER, 83e75a7ae333ca9d
pubmatic.com, 160846, RESELLER, 5d62403b186f2ace
loopme.com, 11488, RESELLER, 6c8d5f95897a5a3b
e-planning.net,ec771b05828a67fa,RESELLER,c1ba615865ed87b2
video.unrulymedia.com, 851532539, RESELLER
admanmedia.com, 1074, RESELLER
nextmillennium.io, 16425, DIRECT, 65bd090fa4a1e3d6
video.unrulymedia.com, 827123801, RESELLER
rubiconproject.com, 15268, RESELLER, 0bfd66d529a55807
richaudience.com, 9komJKwMhZ, RESELLER
mgid.com, 885240, RESELLER, d4c29acad76ce94f
adform.com, 1762, RESELLER
smartadserver.com, 3627, RESELLER, 060d053dcf45cbf3
adsinteractive.com,39993,RESELLER
adform.com,961,RESELLER
pubmatic.com,158937,RESELLER,5d62403b186f2ace
openx.com,541146395,RESELLER,6a698e2ec38604c6
appnexus.com, 17553, RESELLER, f5ab79cb980f11d1
risecodes.com, 682ede1cb5100100018d47ff, RESELLER
voisetech.com, 1248, RESELLER, 9009ef0379162448
pubmatic.com, 165116, RESELLER, 5d62403b186f2ace
video.unrulymedia.com, 436487936, RESELLER
exchange.loyal.app, AJxF6R45a9M6CaTvK, RESELLER
tappx.com,43770,DIRECT,9f375a07da0318ec
inventorypartnerdomain=tappx.com
triplelift.com,11617,RESELLER,6c33edb13117fd86
smartadserver.com,1692,RESELLER,060d053dcf45cbf3
rubiconproject.com,13856,RESELLER,0bfd66d529a55807
appnexus.com,10824,RESELLER,f5ab79cb980f11d1
appnexus.com,9569,RESELLER,f5ab79cb980f11d1
video.unrulymedia.com,3341072718,RESELLER
loopme.com,11227,RESELLER,6c8d5f95897a5a3b
pubmatic.com,158111,RESELLER,5d62403b186f2ace
pubmatic.com,92509,RESELLER,5d62403b186f2ace
sharethrough.com,iHIgeRWP,RESELLER,d53b998a7bd4ecd2
adform.com,2691,RESELLER
33across.com,0010b00001siQHqAAM,RESELLER,bbea06d9c4d2853c
videoheroes.tv,212473,RESELLER,064bc410192443d8
thebrave.io,1234661,RESELLER,c25b2154543746ac
chartboost.com,5da62a1035b91e0aff190bf7,RESELLER
inmobi.com,ec6f6ceb8bb1440ba5455644ec96c275,RESELLER,83e75a7ae333ca9d
improvedigital.com,1934,RESELLER
goldvertise.com,Tappx,RESELLER
playdigo.com,1970,RESELLER,92011346d63d3c30
themediagrid.com,4FDQYH,RESELLER,35d5010d7789b49d
inmobi.com, 945973801c1a43e7ad6cb904bf2df477, RESELLER, 83e75a7ae333ca9d
rubiconproject.com, 11726, RESELLER, 0bfd66d529a55807
rubiconproject.com, 12266, RESELLER, 0bfd66d529a55807
pubmatic.com, 157097, RESELLER, 5d62403b186f2ace
conversantmedia.com, 40881, RESELLER, 03113cd04947736d
smaato.com, 1100053415, RESELLER, 07bcf65f187117b4
lijit.com, 502742, RESELLER, fafdf38b16bf6b2b
loopme.com, 9724, RESELLER, 6c8d5f95897a5a3b
thebrave.io, 1234568, RESELLER, c25b2154543746ac
mintegral.com, 10003, RESELLER
zmaticoo.com, 5135082, RESELLER
opera.com, pub6871903319744, RESELLER, 55a0c5fd61378de3
admanmedia.com, 2063, RESELLER
impactify.io, 1146, RESELLER
improvedigital.com, 1058, RESELLER
google.com, pub-1343218370015870, RESELLER, f08c47fec0942fa0
appnexus.com, 11197, RESELLER, f5ab79cb980f11d1
adform.com, 2736, RESELLER, 9f5210a2f0999e32
pubmatic.com,160987,RESELLER,5d62403b186f2ace
pubmatic.com,160998,RESELLER,5d62403b186f2ace
pubmatic.com, 164545, RESELLER, 5d62403b186f2ace
freewheel.tv, 282594, RESELLER
freewheel.tv, 282818, RESELLER
rubiconproject.com, 19688, RESELLER, 0bfd66d529a55807
rubiconproject.com, 19690, RESELLER, 0bfd66d529a55807
smartadserver.com, 2974, RESELLER
smartadserver.com, 2974-OB, RESELLER, 060d053dcf45cbf3
appnexus.com, 11664, RESELLER
152media.info, 152M1135, RESELLER
amxrtb.com, 105199329, RESELLER
appnexus.com, 9124, RESELLER
alliancegravity.com, 2634077, RESELLER
sublime.xyz, 825, DIRECT
smartadserver.com, 1827, RESELLER
improvedigital.com, 335, RESELLER
appnexus.com, 3538, RESELLER
themediagrid.com, PIFK3H, DIRECT, 35d5010d7789b49d
missena.com,SID-43728762,DIRECT
themediagrid.com, IPB3NX, DIRECT, 35d5010d7789b49d
smartadserver.co