Top Automated Brand Tracking Tools

Top Tools for Automated Brand Tracking

By Insight Platforms

• B2B Research
• Brand Research
• Brand Tracking
• Syndicated Research
• Competitor Analysis

Brand tracking consists of gathering data about perceptions of brands over a period of time. Using these insights, marketers, strategists, and researchers can improve brand health, engage consumers, and monitor competition.

There are lots of different ways to do this.

You could work with an agency: big, small, local, international, specialist, generic. This is a long-established way of working. Tens of thousands of companies do their brand tracking like this. It suits some people fine. It can also lead to frustrations if it’s perceived as expensive, slow, or doesn’t yield much usable data.

Another approach is to use social listening and online monitoring tools. Companies such as YouScan, BrandWatch, Pulsar, and others monitor audience data sources such as social media and track brand mentions and sentiment over time.

If you want to see how this works, watch this lightning demo from YouScan to learn more:

A third approach can involve rolling up your brand tracking with reputation tracking with solutions like RepTrack and Reputation.

We’re not covering any of these types of brand tracking solutions here.

What you’ll find listed below are all automated brand tracking tools for gathering feedback and reporting brand perceptions from relevant target audiences. They are generally much faster, leaner, and (in some cases) much more cost-effective than traditional agency models of brand tracking research.

There’s also no ranking implied by the order. For a complete list of all brand tracking platforms, browse the directory here.