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Top Tools for Eye Tracking Research


Top Tools for Eye Tracking Research

By Insight Platforms

  • Eye Tracking
  • Behavioural Analytics
  • Behavioural Tracking
  • User Experience (UX) Research
  • Shopper Research
  • Advertising Testing
  • Advertising/Campaign Effectiveness
  • Advertising Experiments
  • Advertising Tracking
  • Neuromarketing
  • Wearables

There’s no ranking implied by the order. For a complete list of all eye tracking platforms, browse the directory here.

Eye tracking research has become an essential tool for understanding attention and behaviour across a variety of research contexts, from UX design and advertising to consumer studies and packaging evaluation. This technology provides unbiased insights into what captures attention, influences decisions, and drives engagement.

Unlike traditional self-reported data, which captures what people believe they observed, eye tracking provides an objective measure of actual visual attention. This objectivity is important for researchers seeking to delve deeper into human behaviour. Traditionally, eye tracking demanded expensive lab setups, but advancements in wearable monitoring glasses and webcam-based solutions have made the technology more accessible. These innovations allow for remote studies at scale, broadening the scope and application of eye tracking in research.

This list highlights the top platforms offering eye-tracking solutions for market and user research. It is not an exhaustive ranking but rather a curated selection of tools showcasing the versatility and application of this technology in modern research. AI-assisted and predictive eye tracking tools are not included in this list.

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