Tracksuit forms Advisory Board with Allbirds Co-founder Tim Brown, influential marketing industry leader Emily Kramer and former U.S. CMO of AB InBev Benoit Garbe

Global Advisory Board that will introduce the next chapter of Tracksuit Growth

A platform for brand tracking always Tracksuit He announced the establishment of the Company’s Advisory Board, introduced members of Tim Brown (co -founder Allbirds), Emily Kramer (marketing advisor and author of the MKT1) and Benoit Garbe (founder Quint Advisory, former AB Inbev US Cmo and former Executive Director and former Kantar Executive). The Council will play an important role in the leadership of tracksuits to achieve its vision that it will have in every meeting room, play a key role in the leadership of tracksuits with unrivaled expertise in the field of product development, Go-to-Market strategies and management growth.

“When we start the key year for Tracksuit, exceptional expertise Tim, Emily and Benoit changes when shifting our vision forward and questioning the brand’s standards,” said Connor Archbold, co -founder Tracksuit, co -founder and Co. -Ceo.

“When we start the key year for Tracksuit, exceptional expertise Tim, Emily and Benoit changes when shifting our vision forward and questioning the brand’s standards,” said Connor Archbold, co -founder Tracksuit, co -founder and Co. -Ceo. “Building this Advisory Board is a milestone for us, and these three brilliant, hungry and kind leaders will play a key role in driving a tracksuit to our bold ambitions.”

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After investing in the tracksuit in the investment round of the series and in 2024, Tim BrownCo -founder Allbirds brings a unique mixture of expertise and experience with the scope of the company from the concept to 1,000+ employees. With a deep understanding of the challenges facing the creative building of the brands, especially in the marketing world based on data, it is also enthusiastic about supporting high -performance cultures. Brown Shared: “Tracksuit is ready to transform the brand monitoring using a technological approach and question the outdated and slow methods of the past. I am excited to support their mission to build brands that really care about and cultivate high -performance culture along the way. ”

Also the existing investor in the tracksuit, Emily Kramer It brings deep expertise in the field of marketing strategy and organizational design with a proven result of building high impact marketing teams on startups such as Asana, Carta and Ticketfly. As a seasoned advisor and investor, she worked with dozens of startups and helped them navigate the marketing line and brand growth. Kramer shared: “Tracksuit reimaginates how merchants measure success, making the brand watching more accessible and capable. As a trader, I am excited to support the team that transforms, how we think and invest in brand. ”

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As former CEO of Kantar Consulting, Benoit Garbe It brings a number of expertise in the field of brand monitoring and market research into the TRACKSUIT Advisory Board. With a career exceeding the US, Europe, Africa, Middle Eastand Asia PacificThe previous roles also include the main marketing director and chief strategic director of AB Inbev, which provides a deep understanding of how significant brands manage growth with the ability to link strategy, data and implementation. His expertise in enhancing marketing and more focused on consumers and data-based is perfectly compared to the vision of tracksuit to offer agile, accessible and Ai-head solutions. Garbe noted: “Tracksuit embodies everything I am looking for: bold ambitions, innovative solutions and a team of controlled but deeply human leaders. I am excited to contribute to their mission to redefine the brand measurement. ”

This establishment of the Global Advisory Board of Tracksuit comes on the heels of the year of record success for the company. TrackSuit has overturned $ 12 million In the annual recurring income in 2024, which serves more than 650 customers around the world and has to close their fourth year in business.