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TradeCentric Welcomes New Head of Marketing to Accelerate Strategic Growth and Market Expansion


Katie Meeker joins TradeCentric to drive expansion, drive deeper customer engagement and lead go-to-market strategies

TradeCentrica leading provider of B2B Connected Commerce solutions providing integration and automation between eCommerce and eProcurement systems, announces that Katie Meeker joined the company as vice president of marketing. Meeker will lead the company’s global marketing strategy, focusing on driving brand leadership, deepening customer relationships and accelerating market expansion.

With over 15 years of experience in B2B technology marketing, Meeker has a proven track record of leading organizations through significant growth and transformation. As TradeCentric continues to execute its aggressive global growth strategy, Meeker’s leadership will play a key role in expanding into new markets and fostering stronger connections with customers, partners and industry stakeholders.

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“Katie’s strategic vision and deep marketing knowledge will be invaluable to TradeCentric as we continue to strengthen our brand, engage our customers and drive our growth goals forward,” he said Elizabeth SegoviaCEO of TradeCentric. “I am confident that he will elevate our marketing efforts to new heights as we continue to shape the future of B2B Connected Commerce.”

Prior to joining TradeCentric, Katie held leadership positions at iCIMS and Visual Lease where she successfully developed and executed marketing strategies that supported organizational goals.

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“TradeCentric’s innovative solutions have cemented its position as an industry leader,” he said Katie Meekervice president of marketing. “I want to build on this momentum and drive growth by delivering meaningful programs that expand our reach and deliver greater value to our customers and partners.”

Meeker joins TradeCentric’s leadership team and underscores the company’s commitment to improving its operations and driving innovation in the B2B trading space.

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