USIM Partners with IRIS.TV to Revolutionize CTV Advertising with AI-Powered Insights

The IRIS_ID and content market brings new accuracy and impact on CTV skills

UsimDelivery leader is enthusiastic about announcing a new partnership with Iris.TV, the front market with media streaming data to use its content identifier, IRIS_ID to improve the impact of creative and media of the CTV campaign. Through this collaboration, the USIM Quantum11 program division now offers even greater accuracy and involvement in CTV campaigns, helping the brands to connect with the audience impressive and measurable ways.

In the fragmented CTV landscape, reaching the right customer at the right moment became increasingly demanding. Usim partnership with IRISTV deals with this need to provide solutions at the next level transforming data at video level into action knowledge that controls power and ROA with full incidence.

More than 70 million videos from streaming applications, channels and intelligent TVs such as LG, Vizio, Univision and Xumo, have IRIS_IDS and have been analyzed by front AI models to create standardized data for context, emotions and brand suitability. IRIS.TV partners with front companies of computer vision including 4D Advanced Contextual, Captify, Connected IQ, Gumgum, Illum, Kerv.ai, Mobian, Pixability, Meticle, Samba TV, Sightpush, Silverpush, Spotrunner and more. With access to inventory and data with IRIS support, USIM can reach CTV viewers with accuracy and scale.

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“Using Iris.TV can exactly target the USIM program team to our clients in emotionally aligned television content,” he said, “he said And BealeyVP program media and Advanced TV in USIM. “[This] It maximizes the involvement of the audience and ensures that clients’ messages deeply resonate with consumers when they are most involved. As a result, USIM develops campaigns that provide high -impact advertising units with measurable results on their program -connected TV purchases. ”

Through this partnership, advertisers gain valuable benefits, including:

• Advanced AI analysis at video level for increased context and emotional targeting.
• Greater transparency in the quality and value of CTV media.
• Precise targeting to addressing the right audience at optimal moments.
• The brand safety measures are in line with the values ​​of advertisers.

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“Our partnership with IrISTV is an improved offer for our clients that try to develop, how the modern location and creative placement of CTV and creative are filled today,” he said Melissa sierraEVP media integration on USIM. “With access to their AI technology market, we are able to provide unprecedented visibility to CTV campaign performance and ensure that our advertisers not only achieve their target audience, but also make it a context -relevant and emotionally resonant way.

“Iris.tv and USIM allow advertisers to address consumers when they most likely monitor, remember and transfer,” said Field Garthwaite, CEO of Iris.TV. “Using the intention of consumers in streaming is possible with video level data and has been shown to increase the reach, efficiency and efficiency of CTV campaigns. Determination of USim to use the Eris-Moravian data was an important signal for the market and accelerates the acceptance of IRIS_ID and our ability to scal our ecosystem publishers, data partners and advertising platforms. ”

This cooperation allows advertisers with data based on knowledge that increases the impact of their CTV investment, which makes it easier to achieve the goals of the campaign in today’s comprehensive media environment. Combined expertise USIM and iris.tv ensures that every impression depends on and provides efficiency and scale efficiency.