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As part of Utiq’s collaborative business model and industrial approach
its goal is to achieve the ubiquitous availability of its Authentic Audiences
UtiqEurope’s first-party, fully-approved, privacy-compliant, telco-based adtech company today confirms that it has achieved scaled supply-side integration with many of the industry’s leading SSPs and partners in its first full year of operations. .
As we embark on an exciting and ambitious year 2025, we are pleased to confirm the bidstream integration of our first-party identifiers with a key set of partners who share the same ambitions and values as Utiq, including Adform, Azerion, Equativ, Exte, Index Exchange, Magnite, Onetag , PubMatic, Seedtag, TripleLift and Virtual Minds.
In today’s complex digital advertising landscape, cookies create insurmountable challenges for advertisers, publishers, and users alike—challenges that prevent effective audience targeting, frequency management, and campaign measurement. From the fragmentation of user consent and identities across platforms to privacy and security concerns, the industry faces a critical need for reliable privacy-focused alternatives.
Support for Utiq’s Authentic Consent Service – which enables brands and publishers to precisely reach approved Authentic Audiences at scale while incorporating the highest privacy standards – has grown exponentially since launch.
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As part of this growth, Utiq has always recognized that interoperability would be essential to enable the new reality of responsible digital marketing, developing an integrated advertising technology ecosystem that prioritizes user privacy and data protection.
Will Harmer, Chief Product Officer at Utiq, commented on the partnerships and integrations achieved:
“We want to be a catalyst for change, helping to create a trusted and responsible advertising-funded internet with privacy and data protection at its heart. We can only achieve this goal by working together – working together for the common interests of people, publishers and brands. These critical supply-side integrations recognize this fact and mean that Utiq has already become a ubiquitous solution across the entire digital advertising ecosystem.”
Launched in mid-2023, Utiq offers a unique, purpose-driven service to the market that addresses the consent, privacy and addressability issues of an increasingly fragmented and disconnected internet. Crucial to this proposal, Utiq’s Authentic Consent Service also includes our easy-to-use and centralized consent platform that gives users simple control and choice over their data and is part of our ambition to build an ecosystem based on trust and transparency.
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In just 18 months, Utiq is now live and available in Germany, Austria, France and Spain, with the UK and Italy soon to follow, and is already enabling deterministic and responsive advertising to millions of consenting human audiences.
Utiq is a European Telco powered First Party Unique Identifier AdTech company that uses Authentic Consent to enable responsible digital marketing. Utiq enables brands and publishers to reach authentic first-party audiences at scale and deliver relevant ad-funded experiences while embracing the highest privacy standards through its secure and encrypted consent access solutions.
Utiq’s easy-to-use and centralized consent platform also gives users simple control and choice over their data and is part of our ambition to build an ecosystem based on trust and transparency. Utiq was launched in 2023 and is backed by telecom providers Deutsche. Telekom AG, Orange SA, Telefónica SA and Vodafone Group plc.
