Viant and TransUnion Partner to Enrich Viant Household ID

Viant Technology Inc., Program advertising leader driven by AI announced his improved identity offer to resolve calls for loss of signal in the landscape of Cookieless and privacy. Advertisers are looking for better solutions to improve targeting and measurement across all channels. Innovative Viant Innovative Identity solutions solve these problems, reinforced by new partnerships with Transunion, Viant can combine their household ID 95% of American adults (18+), to use comprehensive and trustworthy data.

“Viant’s Household ID not only provides an unprecedented level of scope, but also ensures that advertisers can maintain accuracy and performance in the world of privacy,” said Chris Vanderhook, COO and co -founder in Viant.

“The independent platform on the VIANA demand offers a truly native approach to solving identity,” said Chris Vanderhook, COO and co -founder in Viant. “VIAN’s household ID not only provides an unprecedented scope, but also ensures that advertisers can maintain accuracy and performance in the world of privacy. Our latest progress is a continuation of the long -term leadership and heritage of Viant in identity solving, based on the power of our patented technology of the Household ID. ”

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A smooth and scalable identity solution

The built -in solution of the native identity of Viant, which uses patented ID ™ technology, is interoperable with different IDs, which provides advertisers with accurate targeting and results across all channels, including CTV. The new partnership of Viant and Transunion strengthens its ability to provide accurate, scalable and forward privacy.

“This partnership with Viant is about building something that advertisers can really rely on,” said Dorean Kass, EVP, Diversified Markets, in Transunion. “By increasing the Viant Household ID with the identity of the Truaudience, we help the brands to solve today’s challenges that are frontal-like is the loss of signal-to accept impressive marketing campaigns. We are proud that we can support the identity infrastructure that maintains ecosystem of the ads and Mart in forward movement and seizes organizations to create stronger connections in an ever -fragmented environment. ”

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Interoperability and release of the force of CTV

The solution of native Viant identity allows faster measurement and optimization of campaigns compared to non -native alternatives. With trouble -free integration across front IDs and platforms, it unifies Viant fragmented data into a single view that can be done, allowing advertisers to provide accurate targeting and achieve precise measurements across all channels – including Cookieless, such as attached TV (CTV). Key integration, such as Listramp (Rampid), Enicled Viant’s Solution and adding valuable new signals to Bidstream for increased campaign performance.

In addition to its extensive reach and scalability of the VIANI ID, the household will unlock new opportunities for addressability in the CTV premium environment. Through the VIAN direct access program, advertisers will receive direct integration with front streaming platforms, allowing them to find addressable audiences, maximize Roas and make full use of the CTV potential as never before.