Vici Unveils Digital Out-Of-Home Advertising Product To Their MarTech

Vici is a leader in digital advertising solutions and is excited to unveil its latest product: Digital Out-Of-Home (DOOH) Ads. This revolutionary offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audience.

With the rise of digital screens in public spaces, DOOH advertising presents a unique opportunity for brands to capture the attention of consumers in high-traffic areas. Vici’s new product enables advertisers to display live and engaging content in real time. With Vici’s DOOH Ads, businesses can now reach consumers in the right place at the right time. This product is a game-changer for marketers, enabling them to deliver targeted and relevant messages to consumers on the go. A staggering 73% of US consumers view DOOH ads favorably.1

Vici has built a network of inventory partners who provide DOOH across the country including; Adams Outdoor, Atmosphere TV, Clear Channel Outdoor, Edison Interactive, Hivestack, JCDecaux, Lamar Advertising Company, Outfront Media Inc, T-Mobile, Vistar Media, Zoom Media and more.

Advertisement

“We are excited to introduce our DOOH ads to our suite of digital products. This product is the result of our team’s commitment to constantly innovate and provide the best advertising solutions to our clients. With DOOH Ads, businesses can reach consumers in a more effective and engaging way, create a lasting impression and achieve results,” said Todd Schumacher, CEO of Vici. “We are excited to enable our partners to make a significant impact on their clients’ advertising efforts.”

Key features of Vici’s out-of-home digital ads include:
 Targeted advertising: Advanced data analysis allows advertisers to tailor messages to specific locations to increase relevance and effectiveness.
 High visibility: DOOH ads placed in high-traffic areas attract the attention of large audiences and increase brand exposure.
 Interactive experiences: Engage consumers with interactive content that encourages participation and builds brand loyalty.
 Comprehensive reporting: Access in-depth analytics to effectively measure campaign performance and ROI.
 Weather-triggered ads: If the advertiser wishes, ads can be set to only appear during a certain weather event (eg when it’s raining, a certain temperature, etc.).

Vici can provide Digital Out of Homes (DOOH) services at various locations in a given geographic area, such as: apartment buildings and apartments, bars, billboards, cannabis dispensaries, casual dining, colleges and universities, convenience stores, gas stations, grocery stores , Gyms, Hotels, Liquor Stores, Shopping Malls, Cinemas, Night Clubs, Office Buildings, Parking Garages, Quick Service Restaurants, Recreational Places, Salons, Spas, Sports Entertainment, Taxis & Rideshare TV and city panels.

DOOH is the fastest growing advertising channel with 24% growth last year and a whopping 82% ad reach.2 As consumers increasingly seek personalized and engaging experiences, Vici is committed to providing innovative solutions that meet the demands of the modern marketplace.

Vici’s DOOH Ads are part of their comprehensive MarTech (Marketing Technology) suite, which includes a range of digital advertising solutions such as programmatic display, including Social Mirror ads, Mobile Conquesting, Social Media Advertising, SEM and OTT (Over-The-Top) advertising . For more information on digital out-of-home advertising or to schedule a demo, visit www.ViciMediaInc.com.

About Vic
Vici works with traditional local media companies and advertising agencies across the country, enabling them to provide a wide range of digital marketing products and services to their end customers. Founded in 2014, Vici offers white-label solutions, including their proprietary “Proposal-To-Pitch,” an automated proposal tool that creates client presentations, sales training, digital media planning, online ad buying, report building, and campaign optimization through a multi-platform approach. With a focus on technology and data-driven strategies, Vici helps businesses navigate the evolving digital marketing landscape.

Resources:
1 https://www.emarketer.com/content/dooh-ads-drive-action-people-who-view-them
2 https://www.globenewswire.com/news-release/2024/08/08/2926516/0/en/Digital-Out-of-Home-Advertising-Market-to-Reach-84-24-Billion-by- 2033-Growing-demand-for-DOOH-advertising.html