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Reproduction to help customers find your brand have been changed several times in the last few decades. Along the way we saw Bilboard, telephone booklets, and even writing heaven. Lately. Turns around websites and search engine.
But the way people seek brand information is still changing.
Artificial intelligence is just one example. As more people are turning to the search AI to implement searching, a well-known game of search engine optimization (SEO) changes to adjust to what is called “zero-click”, where web users do not have to click on the search result to get a response to the answer to their inquiry.
Previous episode of conversation with Martech: What can traders learn from banana savannah?
But this is not the only change that comes for consumers and traders.
As consumers become more enjoyable to talk to voice agents, the Internet visibility strategy will undergo another radical transformation.
As traders, we invest a lot of time and energy into the design of our website, carefully choosing pictures and colors. But what happens when customers explore your website without ever seeing it?
In this conversation with Len Devann, Vice-President of the Cortico-X User Experience, we are talking about the next border of the user experience, which will rely less on what your customer sees more about what he hears.
Grab each episode of conversation with Martech here on the Martech website, on Martech YouTube channel Or at your favorite subcast channels including Apple and Spotify.