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What is Salesforce cooking up for marketers in its Spring 2025 release?


It’s that time of year when Salesforce releases spring updates that will come out this year between January and March 2025, depending on what Salesforce products and features your team uses.

We’ve reviewed updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot), and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and useful updates for marketers.

Salesforce Spring 2025 updates have three main themes:

Using artificial intelligence to improve marketing efficiency and effectiveness, including use for Agentforce (obviously) and support for multilingual content in Account Engagement.

Better data management and more efficient workflows. The ability to copy assets into your CMS via API is one example of how Salesforce helps marketers automate previously manual tasks and improve the flow of information between platforms.

Increased control and visibility. Marketers will benefit from a better overview of flows, a new marketing calendar and a more detailed view of failure to send emails.

Dig deeper: Salesforce Agentforce: What You Need to Know

6 Salesforce Updates B2B Marketers Will Love

The Spring 2025 release of Salesforce includes six updates, most notably this number, to help B2B marketers do their jobs more effectively.

Agentforce now helps create campaign content

Marketers will be able to generate campaign content for emails and landing pages using Agentforce. This Marketing Cloud update uses artificial intelligence to streamline the content creation process, saving marketers time and effort.

Create campaign reports faster

Marketing Cloud’s Prompt Builder Campaign Prompt is an AI-powered feature that generates a brief title, key message, audience description, and detailed campaign objectives.

Create marketing campaigns with Agentforce

Agentforce Campaign Designer in Marketing Cloud (in Beta) edits and refines campaign strategy, multi-channel flows and content from a single interface. It is a a centralized platform to manage all aspects of your campaigns, making it easier to organize your work.

Automate your data flows

Account Engagement Data Package automates the creation of data flows in the Data Cloud, eliminating the manual effort of creating landing page data flows, email lists and marketing forms.

It’s easier to copy assets in Account Engagement

Now you can copy the documents to your content management system (CMS) via API in version 5 of the Account Engagement API. You can copy emails, files, forms, and landing page objects into the Salesforce CMS workspace, streamlining content creation and ensuring consistency across platforms.

Get more insight into email sending issues

Improved list email reports in Account Engagement provide more detailed information about email delivery failures, helping marketers troubleshoot and closely monitor delivery rates.

Dig deeper: Email deliverability: What you need to know

What marketing leaders need to know about Salesforce’s spring 2025 update

Here are the key takeaways for marketing team leaders and executives following the Spring 2025 Salesforce updates:

It’s time to embrace AI-powered marketing: The Spring 2025 update represents a significant shift towards AI-driven marketing. Salesforce is clearly investing in AI to streamline marketing workflows and increase efficiency. Leaders should encourage their teams to embrace these new tools and explore their potential.

Marketing Cloud now includes improved audience tools: Leaders should encourage their teams to explore the new Prospect object, account scoring rules, and the ability to create and view segment previews directly from campaigns. They could lead to more effective targeting and prioritization of high-value prospects.

New personalization tools: New reusable personalization settings support consistent and efficient customization of email components and merge fields.



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