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We are more than a month in iOS 18.2, published on December 11, 2024. And we know a few things about the effect on email marketing. Although the image is a little complicated by the slow introduction and measuring the blurred past editions of IOS.
And now, with the iOS 18.3 officially published, it is clear that Apple is building on changes in E -Star introduced in 18.2. This fundamental update, including cards for an AI drive, a form, a form As traders approach the Ecosystem of the Apple Mail. Understanding these changes is crucial, as they are likely to inform about constant development in the ios experience of E -State.
IOS 18.2 features are changes that will affect E -staple subscribers – including those on ESPs like Gmail and Yahoo – who use the Apple Mail on their iPhone, IPad or Mac device. The Apple Mail subscribers are 49.6% of the E -Estom market for our agency clients. For the world in general, that number jumps to 55.4%, How did he calculate Lakmus in December.
You are deeper: How to Prepare Your Marketing E -The Stage for iOS 18
Changes introduced by iOS 18.2 falls into two main categories:
New AI features include:
Cards, which should be known to many users from the experience of the E experience on the desktop include:
Before I jump in why it is difficult to evaluate the exact impact of these changes, here’s what we see anecdotal at our client base:
You are deeper: Traders E -ste talk about the role of Ai, ios -ai states of their channel
How much significant influence should you expect from the update E -Ap IOS 18? It’s hard to say for several reasons:
We expect to reduce the click rates to see how the adoption is increasing, but this data is still coming.
Here’s what the dealers of e -even can do to alleviate the influence of iOS 18:
You do not need to wait for a wider introduction to include these recommendations. There are good practices E -ate that should help raise your engagement, no matter where you are in the IOOS 18 adoption phase. Follow this space for more details of the introduction while they appear.
You are deeper: Marketing Strategy E -Stand: Marketing Guide
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