Which Is Better For SEO?

Wix and WordPress are solid options for website creation which one ranks on Google – but which one is actually better for SEO and why?

According to BuiltWithWordPress dominates the market with over 34 million websites and controls 44% of the content management system (CMS) market. Wix runs just over 8 million sites with 11% market share.

But here’s the thing: these platforms aren’t as different as you might think.

Wix is ​​built as an all-in-one solution. You get your hosting, build your website and manage everything in one place.

You can connect all your SEO tools like Google Analytics and Search Console, connect your social media and manage your email lists right from one dashboard.

For small business owners, especially those who aren’t super technical, this setup makes a lot of sense.

WordPress works differently. As an open source CMS, it allows you to build your website exactly the way you want. You get full control over the structure, theme and content of your site – but you’ll need to find your own hosting provider.

While WordPress isn’t going anywhere as a market leader, Wix keeps getting better.

In this guide, we’ll break down the pros and cons of both SEO platforms and help you figure out which one makes the most sense for your website.

Why Wix deserves a second look

Remember when WordPress was the only real choice for SEO? Those days are over. New website builders they changed the game, and Wix should be a major consideration.

Wix started out as an easy way to create good-looking websites. Tech-savvy users usually bypassed this because they wanted more control over their sites. But that has changed a lot in the last few years.

Wix has introduced serious improvements, with a big focus on SEO tools. Here’s what they added:

• Custom URL Control: Now you can change the URL structure however you want, add or remove prefixes and create flat URLs that look clean and professional.
• Smart Sitemap Management: The platform automatically updates web page folders when you set up a 301 redirect or change the canonical tags.
• Real-time tracking: You can see how search engines are interacting with your site through robot traffic reports that show your activity over time and per page.
• SEO help powered by artificial intelligence: His new assistant analyzes your pages and suggests certain improvements.
• Embedded structured data: Product pages and blog posts automatically get the right tag to help you show up in rich results.
• Server-side rendering: This helps search engines read and index your content more efficiently.
• Developer Tools: The Veil API it allows developers to adjust things on the technical side.
• SEO checklist: A built-in guide helps you optimize your website step by step.

Sometimes you’d need a bunch of different tools to handle it all. Getting accurate reports was particularly difficult. Having everything built into Wix makes life so much easier.

Disadvantages of Wix for SEO

Of course, Wix isn’t perfect. Here are the main disadvantages of SEO with customers:

• Code bloat is still a problem, which can slow down your pages.
• Even with recent updates, you’re still somewhat limited in how much you can customize the structure of your website. Plus, since hosting and building are tied together, moving your website to another location can be a headache.
• Some developers are not happy with Wix Studio, its new platform for high-end projects. One Reddit user recently called it “completely unreliable.”

The argument for WordPress

WordPress started out by making it relatively easy to create a website. Its open source nature means that it theoretically gets better thanks to a large community of developers.

Although the basic platform is free, you will probably have to pay for some accessories get modern features.

These plugins are how you will do most of your SEO work. WordPress also has more users than any other platform, which means more help is available when you need it.

WordPress SEO Challenges

WordPress is not without problems:

• Add-ons don’t always work well together. While Yoast SEO might be the most popular tool, there are tons of options – and they can conflict with each other and cause problems.
• Like any supplement, security vulnerabilities it can pop, and updates sometimes break other parts of your site.
• Some people think WordPress has lost touch with what publishers need, pointing to bloated code in themes and plugins that make it difficult to score well on Core Web Vitals.

However, the huge number of plugins available is still a big plus. New ones are released daily, which makes it possible to create highly optimized websites.

Check search engine journals WordPress SEO Guide for more details.

Comparison directly

Both platforms know the basics of SEO. You get:

• Title tags and meta descriptions.
• All the heading tags you need (H1-H6).
• XML sitemaps.
• Alt tags for images.
• 301 redirects.
• Options without index.
• Designation of the scheme.
• Mobile friendly design.
• Easy integration with Google Search Console, Analytics and Bing Webmaster Tools.

The real differences come when you need more advanced SEO features. This flexibility of WordPress gives it an advantage.

But for many small businesses that just need the basics, any platform will do the job.

How SEO works

Both platforms have their own way of solving SEO tasks that you will need to solve:

Content management

While WordPress gives you more control over your content structure with custom post types and taxonomies, Wix makes it easy with built-in blog tools and product pages that come pre-optimized.

Both platforms handle the basics well – like meta descriptions, title tags and image optimization.

Speed ​​and mobile

WordPress allows you to fine-tune the performance of your website through your choice of hosting and optimization plugins.

Wix handles this differently, with built-in mobile optimization and automatic speed improvements, though you have less control over the technical details.

SEO for e-commerce

If you sell online, both platforms can manage the product schema and category structure.

WordPress + WooCommerce gives you more flexibility but requires more tweaking, while Wix’s eCommerce tools come ready to go with built-in SEO features.

Wix vs. WordPress: the verdict

Wix has come a long way. Many of the old complaints about the lack of control no longer apply, and their basic SEO setup rivals WordPress.

For small businesses and online stores, Wix might be just what you need.

Like Google’s John Mueller put it:

“Wix is ​​good for SEO. A few years ago it was pretty bad, but they have made fantastic progress. The old reputation remains, but don’t let that sway you. They’ve done some great work recently, including facilitating a fast website. If Wix works for you and meets your needs, there’s no reason to switch.”

Your choice really comes down to what is most important to your business. If you need deep customization and full control over the technical settings of your website, WordPress is your best choice.

But if you want a simpler path to the Internet while maintaining strong SEO capabilities, Wix might be perfect—especially with its all-in-one approach that handles the technical details for you.

More resources:

---

Featured Image: TierneyMJ/Shutterstock